Sure Trace Security Corporation
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Sure Trace Security Corporation

May 26, 2005 13:45 ET

SureTrace Announces New Management Team; New President and New Chief of Operations Added - Team Plans to Return to OTC:BB with All Due Speed and to Increase Shareholder Value

PHILADELPHIA--(CCNMatthews - May 26, 2005) -

SureTrace Security Corporation (OTC:SSTY) has today announced a new corporate management structure, adding team members possessing the skill sets to reorganize and reinvigorate the company.

It announced the hiring of Michael Cimino as its new President/Vice Chairman and Ron Bell as its head of Operations and Sales.

Mr. Cimino brings many talents to the Company, including experience in the infomercial industry, direct response television industry, and as a past President and Chairman of a technology orientated public company. He is experienced in increasing shareholder value and communicating the company's vision to investors and shareholders alike. He is also Chairman and CEO of another company that is currently being brought to market,, Inc.

Mr. Cimino has been in the infomercial industry almost since its inception. His first position was General Counsel and Executive VP of Product Development at Quantum Marketing International. He joined the company shortly after its launch and helped administer its rise as it became an international success story. He helped fashion the legal framework of this fledgling industry designing and developing forms of deals that are now commonplace in the DRTV arena.

Cimino has many years experience in the direct response television industry. In 1978, while still in law school, Cimino was an in-house marketing counsel and Director of Advertising Compliance for a leading direct response insurance company. After Quantum, Cimino went on to be General Counsel and/or Marketing Counsel of three other major infomercial companies, Synchronal, Regal Group and National Direct. National Direct was another company similar to Quantum that went from zero sales to approximately $150 million in two years. Cimino also served as its president.

Subsequently, Cimino became President and Chairman of a public company, High Speed Net Solutions, Inc. which possessed exclusive rights to a compression technology that is presently behind several of the mobile phone based gaming applications in use today. He retired from the company in 1999 where he remained until he founded iTV in 2004.

Mr. Cimino is based in Philadelphia and will be moving many of the day-to-day corporate functions to a newly established Philadelphia Office.

Jim MacKay, former CEO, takes the position of Founder. Mr. MacKay has been instrumental in delivering key strategic business opportunities to the Company, and will continue to work with the Company to complete the negotiations with China and Southeast Asia.

Ron Bell joins the company as head of Operations and Sales. Mr. Bell has an extensive background and an impressive track record in this area. He graduated from the University of Victoria in 1978 with degrees in Art & Science and Education. His corporate experience includes 5 years in sales for both Xerox and Unisys. Mr. Bell's entrepreneurial career started in 1988 when he started a business called "The Berrenger Group", specializing in Point of Sale computer hardware and software. This company's target market was small and medium-sized retail operations. In 2000 the business was expanded and renamed "Maximum Barcode" to include an Internet and distribution component. Currently, the company employs 12 staff in 2 offices (Vancouver and Toronto), with annual sales of approx. $6,000,000.00.

Mr. Bell's most important and immediate focus will be to work with Mr. MacKay to oversee the company's China initiative.

About Sure Trace Security Corporation

Sure Trace is one of the premier systems integrators for anti-counterfeiting and security surveillance applications and a world-class provider of integrated tracking devices. The company intends to deliver turnkey solutions, both onshore and offshore, for governments, armed forces and industry, through its own proprietary technology and through aggregating the technology, products and services of third parties via licensing agreements and or joint ventures. For more information go to:

Safe Harbor: This press release contains forward-looking information within the meaning of section 27A of the Securities Act of 1933 and section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements, by definition, involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Sure Trace to be materially different from the statements made herein.

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