SOURCE: Packaged Facts

September 09, 2008 15:03 ET

Surge in Natural and Organic Food Sales Means Billion Dollar Boom

NEW YORK, NY--(Marketwire - September 9, 2008) - Don't call it a fad; the natural and organic food and beverage market is reshaping the way America shops. With products available in every retail outlet, increasingly health savvy consumers can now easily purchase natural alternatives to processed foods and other mainstream offerings. In the 2nd edition of its report, Natural and Organic Food and Beverage Trends in the U.S., Packaged Facts investigates the trends and demographics fueling this multi-billion dollar industry.

The natural and organic market continues to gain strength in food, drug, and mass outlets riding on the coat tails of the success of stores such as Whole Foods and Trader Joe's, which brought natural and organic foods and beverages to mainstream America. Consumers have become a whole lot savvier about what they eat and through increased educational efforts by both manufacturers and retailers they are increasingly buying more organic and natural food and beverage products. Packaged Facts estimates that 2008 sales of natural and organic food and beverages will continue at a double-digit growth rate to reach $32.9 billion. For the period between 2005 to 2008, Packaged Facts estimates a remarkable market growth of 67.6% with a compounded annual growth rate of 18.8%.

Not even the current economic upheaval due to the rising prices of fuel and grain is enough to impede the market's steady development, which Packaged Facts projects will experience strong single-digit growth through 2013.

"While natural and organic products are no longer recession proof, Americans are waking up to expect natural and organic food in their stores; food that is pesticide-free, hormone-free and non-GMO. And suppliers and retailers are quickly acting to provide it to them. We believe this consumer demand will continue to spur the strong growth for these products," says Tatjana Meerman, Publisher of Packaged Facts.

The second edition of Natural and Organic Food and Beverage Trends in the U.S. examines the latest information on market size, projections for future growth, future trends and opportunities, consumer demographics, retail landscape, and leading producers. The report also features all new material not in the 1st edition including in-depth consumer analysis highlighting research from both Simmons NCS and BIGresearch, in addition to case studies examining brand performance, sales data, and trends in nine key product categories. For further information visit: http://www.packagedfacts.com/Natural-Organic-Food-1119530/.

About Packaged Facts - Packaged Facts, a division of Market Research Group, publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, demographics, pet, and financial products. Packaged Facts also offers a full range of custom research services. For more information contact Jenn Tekin at 240-747-3015 or jtekin@marketresearch.com.

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