SOURCE: IDEA Health & Fitness Association

IDEA Health & Fitness Association

August 05, 2010 08:00 ET

Surgeon General Dr. Regina Benjamin and Mayor Villaraigosa to Walk With Delegates at IDEA Health & Fitness Association's World Fitness Convention on Aug. 5

LOS ANGELES, CA--(Marketwire - August 5, 2010) -  Dr. Regina M. Benjamin, Surgeon General, and Los Angeles Mayor Antonio Villaraigosa will celebrate health and well-being at the IDEA World Fitness Convention on Thursday, Aug. 5 at 12 p.m., at the Los Angeles Convention Center. Joining the Mayor and Surgeon General for a brisk walk will be Kathie and Peter Davis, founders of IDEA Health and Fitness Association and organizers of the 2010 World Fitness Convention, along with Dr. Jonathan E. Fielding, director of LA County Department of Public Health, and the County Health Officer and a gathering of fitness industry professionals and the general public.

"This walk represents my vision for a healthy and fit nation," said Surgeon General Dr. Regina Benjamin. "I am excited to participate in this convention and host this walk with Mayor Villaraigosa."

"We're pleased to be the host city for the 2010 World Fitness Convention," said the Mayor, who has admitted to losing weight, eliminating some meat from his diet and taking part in a regular yoga regimen.

Several hundred participants are expected to join on the walk where they will follow a course surrounding the L.A. Live area and completing the walk at the Convention Center, where they will be greeted by thousands of Convention delegates. Once inside the West Hall, the Mayor will welcome the group to Los Angeles and introduce Dr. Benjamin who will present her fitness vision for the nation. IDEA FitnessConnect, a free fitness consumer advocacy website that provides access to certified fitness professionals, will also be highlighted on the convention floor with an introduction and explanation by Peter Davis of IDEA.

"With the launch of IDEA FitnessConnect, IDEA has created the largest national industry-wide directory, linking over 100,000 U.S. fitness professionals to more than 16 million consumers. By providing verified profiles of fitness professionals, we give consumers confidence in their choice of fitness services while strengthening the credibility and professionalism of our industry," said IDEA CEO Peter Davis.

About IDEA Health & Fitness Association
IDEA Health & Fitness Association is the world's leading organization of fitness and wellness professionals including personal trainers, group fitness instructors, fitness directors and fitness business owners. These professionals coach, train and influence millions of health-minded individuals. Through IDEA professionals in over 80 countries, we "Inspire the World to Fitness®." 

We deliver world-class content and continuing education to fitness professionals through three vehicles:

1. IDEA Fitness Journal, our award-winning monthly magazine plus four additional, specialty niche e-publications
2. World class fitness conferences for health and fitness professionals, including IDEA World Fitness Convention™
3. Streaming video and DVD courses available on our website (

For more information on IDEA fitness and wellness conferences, publications, professional fitness education and products, member services and other activities, visit IDEA Health & Fitness Association.

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