SOURCE: The Bedford Report

The Bedford Report

April 20, 2011 08:16 ET

Surging Demand for Memory Chips Offset by Cost Pressures

The Bedford Report Provides Analyst Research on SanDisk and Micron Tech

NEW YORK, NY--(Marketwire - Apr 20, 2011) - Two of the memory chip industry's leading chipmakers, Micron Technology and SanDisk both supply chips for smartphones and tablet devices and have been the beneficiaries of strong demand for such technologies. Mobile phone analysts at Gartner project smartphone sales to reach roughly a billion units by 2015, providing the memory chip industry with significant growth opportunities going forward. The Bedford Report examines the outlook for companies in the Semiconductor -- Memory Chip Industry and provides research reports on SanDisk Corporation (NASDAQ: SNDK) and Micron Technology, Inc. (NASDAQ: MU). Access to the full company reports can be found at:

Memory chips are subject to some of the most volatile swings in pricing in the semiconductor industry. They are considered commodities and companies compete fiercely on price.

Micron offers both DRAM and NAND products. DRAM chips are a key component in personal computers, while NAND flash chips are critical to portable electronics. Last month Micron said that prices for DRAM chips fell 23 percent from Micron's fiscal first quarter to the second quarter. Prices for NAND flash chips fell 4 percent hurt by falling prices for its chips.

The Bedford Report releases regular market updates on the Semiconductor -- Memory Chip Industry so investors can stay ahead of the crowd and make the best investment decisions to maximize their returns. Take a few minutes to register with us free at and get exclusive access to our numerous analyst reports and industry newsletters.

Many industry heavyweights expect the uptrend in demand to continue as Flash memory has set the industry standard for data storage on smartphones, tablets and other portable devices. Apple is particularly keen on NAND memory. Late in 2010 Apple unveiled its first complete product line of laptops relying entirely on flash chips for storing data.

Presently, SanDisk's main chip product is NAND Flash memory. SanDisk believes that more than 20 percent of the notebook market will eventually be taken over by tablets, which the company views as a significant positive catalyst for its business.

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