SOURCE: Spiceworks


August 27, 2013 08:00 ET

Survey: Cloud Networking Services Gaining Mindshare Among Small to Mid-Sized Businesses

Content Filtering, DNS and Remote Access Top Cloud Networking Services Used by IT Professionals

AUSTIN, TX--(Marketwired - Aug 27, 2013) - Spiceworks, the vertical network for IT, today announced the results of a new survey analyzing the familiarity and use of cloud networking technologies by small and mid-sized businesses (SMBs). The study, "The Cloudification of the Network" revealed that despite security, control and uptime concerns, more than 40 percent of IT respondents are currently using or plan to use cloud networking services in the next 12 months. The independent study is sponsored by Pertino, a provider of cloud-based networking solutions.

SMBs are adopting cloud networking services to support a range of requirements including content filtering, DNS, remote access and security. These solutions can help IT professionals reduce routine management tasks and improve performance, all while simplifying their IT environment and providing access to important information from anywhere. While the adoption of cloud-based networking trails overall cloud service usage, high levels of familiarity with networking services bode well for vendors looking to develop the latest offerings.

"While cloud servers and storage get most of the attention, cloud networking services are emerging as viable solutions for IT professionals," said Kathryn Pribish, Voice of IT program manager at Spiceworks. "IT professionals are clear on the benefits and challenges associated with the latest services as well as the features and functionality that matter to them. Vendors who address perceived challenges have a unique opportunity to capitalize on this growing space."

Survey highlights include:

The majority of IT professionals are familiar with cloud networking services

  • Seventy-two percent of IT professionals surveyed are familiar with cloud networking services, but 45 percent say they are currently using or plan to use cloud networking services in the next year.
  • Content filtering, DNS and VPN/remote access services are the most widely used cloud networking services today. Of those who have deployed a cloud networking offering, content filtering is being used by 33 percent, DNS by 28 percent, and VPN/remote access services by 22 percent. 

IT professionals are clear on the features that matter most and factors they weigh when purchasing cloud networking solutions

  • When asked which cloud networking features were "very or extremely important," IT professionals currently using or planning to use a cloud networking solution overwhelming selected five key attributes -- security, administrative tools, redundancy/availability, performance, and ease of setup and maintenance. Ninety-four percent of respondents said security was important to them.
  • Cost and billing options, data protection and security, and feature set were rated as the primary factors weighed during the vendor selection process by IT professionals currently using or planning to use a cloud networking solution. Eighty-seven percent said cost and billing options were the most important to them, followed by data protection and security at 70 percent and feature set at 67 percent.

IT buyers are actively weighing the benefits and challenges associated with cloud networking solutions

  • Sixty-eight percent of IT professionals currently using or planning to use a cloud networking solution said easier maintenance and management was the primary reason. Additionally, 58 and 51 percent of respondents said accessibility and disaster recovery were important reasons to use a cloud networking service. 
  • For those who have not deployed a cloud networking solution, 61 percent cited security issues, 53 percent cited lack of control as a barrier to adoption, and 42 percent were concerned about service outages.

"A new reality is settling in on IT organizations, especially SMBs: employees are more productive when they are allowed to work when, where and on the devices they want. This represents new challenge to IT professionals and dramatically changes the traditional business network landscape," said Todd Krautkremer, Pertino's VP of marketing. "However, the future of networking is looking up -- into the cloud -- where it's possible to deliver an anywhere, anytime and any device network while maintaining the security, visibility and control businesses demand."

The survey included 488 global respondents. Sixty-eight percent of respondents were from North America and 36 percent from EMEA. Those surveyed work in organizations with less than 1,000 employees and are among the more than 2.5 million SMB IT professionals in the Spiceworks Community.

About Spiceworks Voice of IT
The Spiceworks Voice of IT market insights program publishes statistics, trends and opinions collected from small and mid-size business technology professionals worldwide. More than 600,000 IT professionals in over 100 countries have joined the program to share information and feedback on the technology issues important to them. To learn more about Spiceworks' research programs and services, contact

About Spiceworks
Spiceworks is the vertical network where IT goes to work. The network connects 2.5 million IT professionals with over 2,300 technology brands to simplify how IT professionals discover, buy and manage more than $475 billion in technology products and services each year. Headquartered in Austin, Texas, Spiceworks is backed by Adams Street Partners, Tenaya Capital, Institutional Venture Partners (IVP), Shasta Ventures and Austin Ventures. For more information visit

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