SOURCE: eStara

November 30, 2006 08:00 ET

Survey Finds Internet Yellow Pages Users Opt for Click to Call Enabled Businesses

80 Percent of Click to Call Users Say Click to Call Enhanced Yellow Pages Website Experience

RESTON, VA -- (MARKET WIRE) -- November 30, 2006 -- eStara, a leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today released new statistics from a survey of 1,400 Internet Yellow Pages (IYP) click to call users. Among the chief findings were that 84 percent of users said they were "more likely" to contact a business with click to call than one without the service, while 80 percent indicated the service enhanced their IYP experience.

IYP visitors are using click to call for a number of reasons:

--  14 percent used it to make a purchase;
--  28 percent to schedule an appointment or reservation;
--  33 percent used click to call to get more information about a product
    or service.
The survey also revealed that more than one-quarter of IYP users would have used another directory, or called an alternate business listing if the one they opted for did not have click to call.

"Consumers are using directories for far more than search these days, they are looking to transact real business. These survey statistics demonstrate that click to call is adding tremendous value for IYP Websites and their users," said John Federman, CEO, eStara. "Whether in a classified, directory listing or interactive advertisement, click to call is gaining tremendous user acceptance from both marketers and Web browsers alike because it bridges the gap between the Web and telephone to enable effective buyer and seller interactions."

The study, conducted between October 2005 and October 2006, surveyed click to call users of major North American Internet Yellow Pages. These results were released at the Kelsey Group's ILM:06 Conference in Philadelphia where Federman will be participating in a conference panel discussion highlighting pay per call and call tracking best practices for local search.

"Kelsey Group research indicates that users are out in front of advertisers in their adoption of interactive local media technologies like click to call," said Matt Booth, Kelsey Group vice president and program director, Interactive Local Media. "At the same time, our forecast shows growth in click to call and pay for performance advertising models, like pay per call, so we can expect advertisers to follow the audience."

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eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands -- including Continental Airlines, DaimlerChrysler, Dell Financial Services, and -- leverage eStara's OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce Website abandonment and improve customer satisfaction. eStara is a wholly owned subsidiary of ATG (Art Technology Group, Inc.) (NASDAQ: ARTG). For more information, visit

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements include those regarding the expected benefits and impact on ATG's revenues of the acquisition. These statements are subject to known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Further details on these risks are set forth in ATG's filings with the Securities and Exchange Commission (SEC), including the company's annual report on Form 10-K for the period ended December 31, 2005 and its quarterly report on Form 10-Q for the period ended June 30, 2006, as filed with the SEC. These filings are available free of charge on a Website maintained by the SEC at Additional risk factors related to the subject matter of this press release include: the possibilities that ATG may not be successful in integrating eStara's business with its own; that depreciation, amortization and potential impairment charges associated with the acquisition could adversely affect the combined company's results of operations; that ATG's and eStara's partners, customers or investors may react unfavorably to the combination; the risks and costs of potential and existing intellectual property and other litigation; the possibility that either company's product and service deployments will not be successful, on time or significantly enhance the user's Internet experience; the need to adapt to rapid changes so products and services do not become obsolete; the possibility of errors in both companies' software products and services; the possibility that the companies' combined offerings will not provide the expected benefits to customers; and the possibility that ATG's product strategy may change in the future. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.

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