Leesa Sleep

Leesa Sleep

April 18, 2016 09:30 ET

Survey Shows Canucks Willing to Skip Showers for Shut-Eye

Canadians Will Give Up Breakfast, Coffee, and Even Personal Hygiene for More Sleep

TORONTO, ONTARIO--(Marketwired - April 18, 2016) - Canadian snooze buttons may be getting a workout, but their owners are not. According to a recent national survey conducted for Leesa Sleep, exercise is the morning routine Canadians were most willing to ditch in favour of sleeping in a bit more. The sleep-in survey also found that Canadians were willing to sacrifice breakfast, coffee, and even some personal hygiene for a few extra winks.

Key Findings of the Survey:

1. Canadians are willing to sacrifice healthy morning rituals for a little more sleep:

  • 21.7% of Canadians would forgo their morning exercise routines to stay in bed
  • 20.6% said they would skip breakfast for more shut-eye
  • 20.6% of Canadian men would skip shaving for more sleep
  • 11% of respondents said they could do without their morning coffee
  • 10.2% would give up showering for more sleep

2. Canadian Sleep-in Sacrifices (coast to coast breakdown)

Breakfast:

  • English Quebecers were the most likely to bypass breakfast for more sleep (26%)
  • Ontarians were least likely to skip their morning meal (17.8%)

Exercise:

  • BC residents chose workouts over more winks (18.8%)

Coffee:

  • 16.9% of Atlantic Canadians covet catnaps over coffee
  • Only 8.6% of BC residents would part with their morning brew

Showers:

  • English Quebecers were the least likely to skip showers for sleep (4%)
  • BC residents were most likely to skip their morning shower for a few more winks (13.7%)

3. Canadians creatively justify 'hitting the snooze button':

  • 59.7% of respondents regularly defied their alarm because their "bed is too warm and comfortable to leave"
  • 32.5% of respondents blamed illness for lingering in bed while another 32.5% claimed, "if eight hours of sleep is good, then ten must be better."
  • Other excuses included, "my alarm clock is a liar", "my boss wants me to focus - so I focus on sleep", and "somewhere there is a time zone where it's still reasonable for me to be in bed"

4. Canadians may be sleepy, but they are honest. When asked, "If you were late for work because you slept in, would you tell your boss?":

  • 70.8% of respondents said they'd come clean right away
  • 15.8% of respondents said they would try to avoid their boss
  • 13.5% said they would come up with an elaborate story to excuse their tardiness
  • Age seemed to impact honesty: 80% of respondents aged over 55 would come clean to their boss right away compared to 58.8% of respondents aged 18-24

Canadians weigh-in on what makes a good sleep:

  • A majority (61.9%) of respondents believed that having a comfortable bed was the most important factor in getting a good night's sleep.
  • The right pillow and comfortable room temperature were also considered important with 52% of respondents in favour of each.

"Studies show a good sleep improves our productivity at work and general morale, but regularly skipping breakfast, exercise or personal hygiene for a few more minutes of sleep is not a good plan," said David Wolfe Co-Founder and CEO of Leesa Sleep. "If you do find yourself hitting the snooze button too often, perhaps you aren't sleeping properly and should investigate the reasons why."

About Leesa

Based in Virginia Beach, Va. with offices in Manchester, U.K., Leesa is an online luxury mattress company that offers 100 percent American-made mattresses delivered directly to your door with a universal feel that everybody needs to sleep better. The 10-inch mattress comes in all standard mattress sizes and features three layers of high quality foam: a 2-inch perforated Avena™ foam top layer that offers better airflow and a cooler night's sleep; a 2-inch memory foam middle layer that provides body contouring and pressure relief; and a 6-inch base foam that provides stability, durability and core support. Leesa mattresses also feature a beautifully designed, seamless four-stripe cover that is woven from one piece of polyester-blend fabric. All Leesa mattresses ship straight to your doorstep within three to five business days. To avoid the awkward showroom experience, Leesa offers a 100-night risk-free trial, free shipping across Canada, and no-hassle returns. Leesa operates an industry leading social impact program through which it donates one mattress to a shelter for every ten purchased. Leesa's first donation in Canada will be to The Shepherds of Good Hope in Ottawa. For more information, visit www.leesa.com.

Leesa is one of the top grossing online stores on Shopify, a leading cloud-based e-commerce platform headquartered in Canada. Leesa was also recently named a winner of Shopify's prestigious Build a Business Competition.

About the Survey:

The Google survey polled more than 1000 respondents across the general population of Canada on the Google Consumer Surveys publisher network. The online survey was conducted on April 8, 2016.

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