SOURCE: Gazelle

Gazelle

August 15, 2012 09:00 ET

Survey Shows Consumers Attracted to Physique of New iPhone

83 Percent of Respondents Plan to Upgrade, Driven by Potential of Larger Screen and Thinner Design

BOSTON, MA--(Marketwire - Aug 15, 2012) - Gazelle, the nation's leading high-end consumer electronics trade-in site, today announced the results of a survey illustrating the driving factors behind the decision to upgrade to the new iPhone. The survey consisted of more than 2,600 Gazelle customers who currently use an iPhone, Android, BlackBerry or Windows mobile phone.

The rumors around the promise of a larger screen and thinner design were two leading reasons for consumers' plans to upgrade to the new iPhone, with nearly 60 percent and 50 percent of respondents, respectfully, citing these reasons. An additional factor was pure excitement; nearly 90 percent of respondents stated they "felt an adrenaline rush" when they were looking at newer, better technology.

"The data from this survey supports our belief that the anticipated body change will result in an iPhone frenzy," said Anthony Scarsella, chief gadget officer, Gazelle. "According to the survey, more than 83 percent of respondents are planning to upgrade to the new iPhone."

Additional data from the survey includes:

  • Thirty seven percent of respondents point to the lack of 4G/LTE support as the reason they want to get rid of their old devices.
  • More than 25 percent of respondents cited age, speed and the small screen as reasons for ditching their current devices.
  • Almost 45 percent of respondents cited the need for having "the latest and greatest" as a reason to upgrade.
  • Consumers have used a variety of excuses to upgrade in the past, including "the dog ate it" (7.1 percent), "it fell in the toilet" (9.1 percent), "I lost it" (15.5 percent), seeing fingerprints on the screen (21 percent) and "I didn't have to pay for it" (35.7 percent).

"What many consumers don't realize is that they can trade-in their used device for cash, offsetting the price of a new phone," continued Scarsella. "Gazelle offers consumers a 30-day price lock guarantee, ensuring they can get pre-launch value for their device. We expect trade-in values of used devices to decrease as we get closer to the launch date for the new iPhone, so now is definitely the time to act."

For more information on Gazelle and the trade-in value of your current device, visit www.gazelle.com.

About Gazelle
Gazelle (www.gazelle.com) is the nation's leading high-end consumer electronics trade-in site, providing an easy, fast and safe way for consumers to get cash for their unwanted devices. Gazelle takes the risk and effort out of selling electronic gadgets online with benefits such as free shipping and packaging and comprehensive identity and data removal. To date, Gazelle has helped hundreds of thousands of consumers trade in their used gadgets to upgrade to the latest technology and earn quick cash. Based in Boston, Gazelle is privately owned and is backed by premier venture capital firms Venrock Associates, RockPort Capital Partners, Physic Ventures and Craton Equity Partners.

Gazelle is a trademark of Gazelle, Inc., registered in the U.S. iPhone is a trademark of Apple Inc., registered in the U.S. and other countries. Gazelle is not affiliated with Apple.

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