SOURCE: Chem-Dry


January 19, 2016 09:45 ET

Survey: Strong Demand for the Services Chem-Dry Franchises Provide

From Startup Costs to Customer Base, Survey Highlights the Facts and Figures That Make Owning a Chem-Dry Carpet Cleaning Franchise a Solid Investment

NASHVILLE, TN--(Marketwired - Jan 19, 2016) - The 2014 Carpet Cleaning Benchmarking Survey demonstrated why Chem-Dry remains one of the largest and most successful carpet cleaning franchises in the United States and around the world.

The survey reported that 93 percent of business comes from referrals, followed by 54 percent from social media and online review sites such as Yelp and Angie's List. That's in line with Chem-Dry's strong reputation online and in the communities its franchisees serve. About 80 percent of Chem-Dry business is in homes, and every Chem-Dry carpet cleaning franchise maintains a solid book of repeat and referral business.

Non-carpet surfaces represent growth potential
The report stated that almost 32% of respondents say they clean area rugs on-site, and this has been a growing line of business for Chem-Dry carpet cleaning franchise owners.

The survey didn't dive into stone and tile floors, which is good news for Chem-Dry's cleaning professionals. Why? Because if the competition isn't doing it, then there's more business to be scooped up by Chem-Dry carpet cleaning franchise owners. Home and business owners want everything cleaned in one visit, if possible -- they don't want to book a carpet cleaner, a rug cleaner and a stone or tile professional. Chem-Dry can tackle every surface quickly and professionally -- adding value for the consumer and generating a higher ticket total for the franchise owner.

Chem-Dry offers franchise owners scalability
About half the survey's respondents said they spent less than $30,000 to get into the carpet cleaning business. Chem-Dry franchise costs begin at $42,000, but many survey respondents were independent contractors, which means they don't have the Chem-Dry reputation and support systems backing them. That more than offsets those initial costs, because, for example, Chem-Dry has a corporate team that actively seeks to win business from the large players in the office, hotel, retail and hospital markets -- bookings and leads that are then handed off to franchisees to work.

A Chem-Dry franchise owner also will benefit from a highly recognized and trusted name brand, as well as a solid reputation in the community. Chem-Dry is the largest carpet cleaning franchise in the world, with more than 3,500 locations that serve 10,000 homes a day -- a well-known name works to their benefit when franchise owners pursue residential commercial cleaning opportunities.

To learn more about Chem-Dry and its franchise opportunities, visit

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