Surviscor Inc.

Surviscor Inc.
CorbinPartners Inc.

December 14, 2012 08:30 ET

Surviscor's 2012 Canadian Online Banking scorCard

RBC Royal Bank Retains #1 Ranking in Canadian Online Banking Study

TORONTO, ONTARIO--(Marketwire - Dec. 14, 2012) - Customers who choose to conduct their banking online can again look to RBC Royal Bank for the most comprehensive online banking experience in Canada. For the third straight year, RBC ranked 1st in Surviscor's Online Banking scorCard, an annual, impartial assessment of online features and functionality at major Canadian banking institutions.

Surviscor 2012 Online Banking scorCard Rankings
1 RBC Royal Bank 84%
2 TD Canada Trust 80%
3 Scotiabank 76%
4 BMO Bank of Montreal 73%
5 CIBC 68%
6 Vancity 65%
7 Coast Capital Savings 64%
8 National Bank of Canada 60%
9 Desjardins Bank 59%
10 ING Direct 57%
11 PC Financial 55%
12 HSBC Bank of Canada 53%
13 Meridian Credit Union 50%
14 ATB Financial 45%
15 Ally 36%

"RBC led the charge again because they continuously enhance the customer's online banking experience, illustrated by industry-leading performance in measurements of customer support" said Glenn LaCoste, President of Surviscor Inc.

"It's an honour to be recognized three years in a row for providing our clients with the best online banking site in Canada. We continuously strive to offer our clients a full complement of easy to use features that allow them to complete almost any banking task at a time and place of their choosing. And should assistance be required along the way, clients can choose to call, chat live or send us a question through our secure message centre. It's all about the end to end client experience and making things as simple as possible," said James McGuire, vice president, Digital Strategy & Experience, RBC.

Surviscor's annual study, now in its fifth year, simulates customer usage to measure over 2,000 objective criteria within multiple service categories, each weighted according to an industry-defined level of importance. New to this year's study was an expanded analysis of the all-important bill payment and fund transfer capabilities. The design and execution of the Online Banking scorCard is powered by CorbinPartners Inc., a leading provider of business intelligence in Canada.

TD Canada Trust secured the #2 spot, with best marks in both the 'Getting Started' and 'Website Design' categories. Scotiabank improved the most relative to 2011, jumping two spots in the rankings to 3rd position, and supported by a top category score for 'Website Transactions'. Vancity led all credit unions measured in the study.

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About Surviscor Inc.

Surviscor Inc. is a Canadian leader in the analysis and ranking of Canadian online services offered to retail consumers. Surviscor produces seasonal feature and functionality audits, including its prominent Online Brokerage scorCard. All studies and analyses serve as industry benchmarks for consumers and industry participants by identifying online offerings considered to be leading-edge as compared to the industry standard.

About CorbinPartners Inc.

CorbinPartners Inc. is an established provider of corporate business intelligence and forensic market research, and a Gold Seal member of the Marketing Research and Intelligence Association (MRIA). It has Canada's leading specialty practice in research support for intellectual property matters, including risk analysis, regulatory assessment, mediation and litigation.

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