X Chrom Sports Bras

September 03, 2009 12:36 ET

Survival of the Fittest Means So Much When It Comes to Online Specialty Sports Bra Retailer

Amid a Gloomy Economic Outlook, Re-Launches Its Site With Even More Innovation, Giving Everybody a Bit of Inspiration to Go Forward With Hope and a Positive Vision for the Future

CHICAGO, IL--(Marketwire - September 3, 2009) - X still marks the spot! At least it does for active women. re-launched its site this month with the largest selection of functional sports bras online. strives to provide active women with the best functioning apparel, a ton of product information, personal service and a little inspiration for life's journey!

The supplier of sports bras has been around for over 10 years now in a very hostile environment, where even every supplier has become a competitor. Yet has survived and is positioned to grow.

The new is designed and developed by former Lands' End exec, college athlete and Chicago native Lisa Sorrentino. The site takes choosing your perfect sports bra to another level.

"It's all about fit," says self-proclaimed Head Boob Lisa Sorrentino. "The style might be just fine for you, but if you have it in the wrong size, well, it's like wearing the wrong size shoe."

Inspiring visitors to stay fit and live an active lifestyle is a priority at This site is out to motivate an active lifestyle for everybody, no matter what your chosen activity or size. has taken the strategy of launching other sites to provide focus on its key markets. just launched to help sort out the differences between the hundreds of sports bra styles you can find and their consumer and medical uses. was born to provide an interactive site for die-hard Kaelin warm-up suit brand followers, a now discontinued brand warm-up suit known as the "uniform" for active women.

Contact Information

  • Contact:
    Lisa Sorrentino
    Phone: (773) 385-9557
    Email: Email Contact

    7181 West Grand Ave.
    Chicago, IL 60707 USA