BarnesMcInerney Inc.

BarnesMcInerney Inc.
Craib Group of Companies

October 05, 2005 08:30 ET

Sustainability Gaining Prominence In Annual Reports-Survey By The Craib Group Of Companies And BarnesMcInerney Finds Sustainability The Emerging Focus In Annual Report Disclosure

TORONTO, ONTARIO--(CCNMatthews - Oct. 5, 2005) - A survey of 160 annual reports released today revealed that public companies are emphasizing non-financial reporting, including more information on corporate sustainability reporting. The Annual Report Trends Survey 2005, conducted by the Craib Group of Companies and investor relations consulting firm BarnesMcInerney Inc., found that 36 per cent of North American annual reports surveyed published a separate section on sustainability or corporate responsibility.

"Companies know that to earn the trust of investors today, they need to be more transparent and more accountable than ever before, and we're seeing that come through in their annual reports," said Kenneth Barnes, Managing Partner at BarnesMcInerney Capital Market Communications. "The printed annual report is still a key document that adds insight into a company's operations, management team, board and prospects, while clearly laying out its strategy for growth."

"Sustainability reporting is increasingly becoming a focal point for more annual reports. Investors know that a company's relationship with the environment, employees, customers, suppliers and communities can affect their ability to deliver long-term shareholder value," said Elaine Wyatt, Partner at Craib Strategic Directions.

The survey reviewed 160 annual reports selected at random from the S&P 500 and the S&P/TSX Composite Index, collecting data on 186 different items to identify trends, benchmarks and best practices. This was the second annual survey of public companies' annual reports done by Craib and BarnesMcInerney.

Other findings in the 2005 survey include:

- 13 per cent have adopted the guidelines on management's discussion and analysis published by the Canadian Institute of Chartered Accountants

- 56 per cent published graphs in their management's discussion and analysis (MD&A), up from 47 per cent last year

- 25 per cent published a letter from the chairman of the board

- 15 per cent had letters from the chief financial officer or other members of the management team

- 13 per cent of companies - 24 per cent of Canadian companies and 4 per cent of U.S. firms - provided a list of corporate goals against which they tracked their annual financial and operating performance.

The results of the survey, including an analysis of trends, benchmarks and best practices, are available at or

About Craib Group of Companies

Craib is a team of professional designers and writers with decades of experience spanning all aspects of corporate and investor communications from annual reports, websites, brochures and product and service marketing vehicles to the development of brands.

About BarnesMcInerney Inc.

Based in Toronto, BarnesMcInerney Inc. is Canada's leading full-service capital market communications consulting firm. The company has three fully integrated operating units: Investor Relations, Roadshow Marketing and New Media Solutions.

For more information or to obtain a copy of the survey, please contact:

John Vincic Elaine Wyatt
Executive Vice President, IR Division Partner
BarnesMcInerney Inc. Craib Strategic Directions
Capital Market Communications (416) 363-5206 ext 224
(416) 367-5000 ext 249

Contact Information

  • BarnesMcInerney Inc./Capital Market Communications
    John Vincic
    Executive Vice President, IR Division
    (416) 367-5000 ext 249
    Craib Strategic Directions
    Elaine Wyatt
    (416) 363-5206 ext 224