SOURCE: Word of Mouth Marketing Association

Word of Mouth Marketing Association

November 17, 2011 09:00 ET

Suzanne Fanning Named New President of WOMMA

CHICAGO, IL--(Marketwire - Nov 17, 2011) - The Word of Mouth Marketing Association (WOMMA) this week announced Suzanne Fanning as the association's new President. WOMMA is the premier non-profit organization dedicated to advancing and advocating the discipline of credible word of mouth marketing.

The President role at WOMMA is responsible for directing and implementing the strategic direction of the association. The President has a strong focus on all marketing aspects of WOMMA, business development, setting and achieving membership goals, and creating and maintaining partnerships to advance the goals of the association. The position reports to the WOMMA Board of Directors.

"It is an incredible privilege to work with some of the most forward-thinking marketing leaders in the industry," said Fanning. "WOMMA has been an amazing resource for all of us for the education, advocacy and advancement of responsible word of mouth marketing, and I am certain the organization will enjoy continued advancement and growth as the leading association for the industry."

Fanning, herself, is a recognized industry leader and has been a pioneer in the word of mouth marketing field for the last decade. Innovative award-winning programs she has helped design for several global corporations have yielded unprecedented results and have been featured in Fast Company, AdAge, PR Week, and Forbes as well as in marketing books like How Smart Companies Get People Talking, Brains on Fire, the Secrets of Social Media Marketing, Killing Giants, and Groundswell. Fanning is also a published author and speaker.

"I am very pleased that Suzanne Fanning has accepted the Association President role at WOMMA," said Rod Brooks, Chairman of the WOMMA Board of Directors and CMO of PEMCO Insurance. Our search committee and the WOMMA Board of Directors have every confidence that she will excel as President and continue to push WOMMA forward in this exciting time. Her enthusiasm, passion and experience are just what we were looking for."


WOMMA,, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.

Founded in 2004, WOMMA currently has approximately 350 members. They include marketers and brands that use word of mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word of mouth services and technologies, researchers that track the word of mouth experience and offline and online practitioners.

Contact Information

  • Contact:
    Rod Brooks
    Chairman of the WOMMA Board
    (206) 628-8757