SOURCE: ShopNBC

ShopNBC

September 18, 2009 17:10 ET

Suzanne Somers Debuts on ShopNBC Tonight

"Suzanne Somers Welcome Party" on Friday, September 18 at 10pm ET

MINNEAPOLIS, MN--(Marketwire - September 18, 2009) - ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in electronic retailing, today announced the much anticipated premiere of entertainer, New York Times bestselling author, entrepreneur, and home shopping veteran Suzanne Somers on its TV shopping network. Kicking off the show series will be the "Suzanne Somers Welcome Party" at 10 pm ET this Friday, September 18th. As part of the network's ShopNBC Anywhere initiative, customers can shop via cable and satellite TV, mobile devices (iPhone and iPod Touch), online at www.ShopNBC.com, and streamed live at www.ShopNBC.TV.

The show series launch will feature Ms. Somers on the ShopNBC network for 16 hours over the course of the weekend. From the 18th to the 20th, she will appear with ShopNBC host Michelle Phillips in predominantly 2-hour themed programming blocks, titled "Suzanne Somers Fashion Collection," "Suzanne Somers in the Kitchen," "Suzanne Somers Beauty, Health and Fitness," and "Suzanne Somers Jewelry Collection." Show times on Saturday and Sunday will air from 12-3 pm, 6-8 pm, and 10 pm - 12 am ET.

In anticipation of the launch, a full marketing communications campaign is underway across all platforms at ShopNBC. Leveraging the network's unique distribution assets, the debut has been marketed utilizing on-air promotions, national cross-channel cable spots, a full range of online and print marketing initiatives, and the ever-growing social media sphere.

Additionally, ShopNBC built an entirely brand new and dedicated set for the show series. The new set was designed with a runway, kitchen counters, and a rainwall background. New lighting and intelligent lights will allow for rapid changes in the color scheme and set atmosphere to suit every product category. Ms. Somers even contributed her very own chandelier to the set, which is 8 feet in diameter.

Suzanne Somers said: "I'm jazzed to be a part of the ShopNBC experience. Everyone at the network has such an infectious energy about them; it is a great opportunity for me to bring all the items customers have been asking for, and so much more. More fashion, more jewelry, more delicious food products, more beauty solutions, and more fitness items -- because I know ShopNBC viewers want to stay healthy from the inside out!"

Kris Kulesza, ShopNBC's Chief Merchant, said: "We are thrilled about Suzanne's passion to be part of ShopNBC and have made every effort to welcome her into our family. Her upcoming debut has created a tremendous amount of buzz in the industry as well as great anticipation among her loyal fans. We are excited to bring her story to life across our multichannel platform and create a compelling and new destination for her that will delight and surprise all who tune in."

During her weekend-long debut, Ms. Somers will be featuring a wide range of products, including:

Jewelry:

SIGNATURE DESIGN: Suzanne's #1 selling jewelry piece, selling over 1 million items, now arrives at ShopNBC. The Trilliant 7.5" or 8" Bracelet (J330016) is available in four different colors, and is part of Suzanne's line of trilliant jewelry pieces. Its fiery appeal is timeless, ageless, and pure Suzanne.

NEW DESIGN: The Simulated Turquoise, Water Droplet Ring (J330003) embodies Suzanne's lifelong love affair with the color turquoise.

Beauty:

SIGNATURE DESIGN: The FaceMaster (C36215) is Suzanne's #1 beauty secret. She credits this facial toning system with keeping her looking ageless and it is the most important part of her own daily beauty regime.

NEW DESIGN: Suzanne's Skin Care Kit (C36205) consists of the Gentle Exfoliating Cleanser, Soothing Aloe Vera Toner, and the Night Repair Cream. Never before seen on television!

Fashion:

SIGNATURE DESIGN: 3-Way Cowl Top (A18272) is extremely versatile, with the ability to wear the cowl down as a cowl-neck, up as a hood, or folded down and worn off the shoulders. Dress it up or down, depending on the occasion!

In The Kitchen:

SIGNATURE PRODUCT: All Natural SomerSweet Baking Blend (B55070) is a unique blend of 100% natural sweeteners. This zero calorie, low glycemic sweetener also contains 2 grams of fiber per serving, and is a cup for cup replacement for granulated sugar.

SIGNATURE PRODUCT: Suzanne's Mexican Meal Kit (B55062) includes seasonings for a delicious and healthy 3-course meal. Including the Cilantro Lime Dip Mix, the Carne Asada Seasoning Rub, and creamy Cinnamon Flan Dessert Mix, you only need to add fresh ingredients and dinner is ready in minutes!

For more information on all Suzanne Somers products on ShopNBC, please visit us at www.ShopNBC.com.

Suzanne Somers Background

Suzanne Somers is one of America's most popular and beloved personalities. In a multifaceted career, she has achieved extraordinary success as an actress, New York Times bestselling author, entrepreneur, singer, comedienne, and lecturer. Suzanne has authored 18 books, including eight New York Times bestsellers, as well as #1 New York Times, #1, Amazon, and Wall Street Journal and USA Today bestsellers. There are currently more than 10 million copies of her books in print. As one of America's most informed and dedicated health care advocates, Suzanne has been acknowledged for her leading role in bringing information on today's groundbreaking anti-aging medical protocols, preventative care, long-term health, and hormone replacement therapies to women and men across the country.

For Suzanne's full biography, please visit http://www.suzannesomers.com/Blog/page/All-About-Suzanne.aspx

About ShopNBC

ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 73 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site, http://www.ShopNBC.com, is recognized as a top e-commerce site. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).

Contact Information

  • Contacts:

    ShopNBC
    Investor Relations
    Frank Elsenbast
    Chief Financial Officer
    952-943-6262

    Media Relations
    Anthony Giombetti
    612-308-1190

    Suzanne Somers
    Sandi Mendelson
    Hilsinger Mendelson
    212-725-7707