SOURCE: SVC Financial Services

April 26, 2005 07:00 ET

SVC Selects Laszlo Systems' OpenLaszlo for Mazarin Media Platform 3.0 to Reach a Wider Audience and Accelerate Revenues

SAN FRANCISCO, CA -- (MARKET WIRE) -- April 26, 2005 -- SVC Financial Services, Inc. (OTC: SVCX), a leading global innovator of media and mobile transaction solutions, today announced the selection of Laszlo Systems' OpenLaszlo for its next generation media platform. SVC has pioneered the Mazarin™ Media Platform that provides rapid media-based application delivery for any user or organization. Mazarin 3.0 will allow anyone, anywhere to view Mazarin-based applications thanks to Laszlo's open source solution.

Mazarin solutions focus on non-profit organizations, political fund raising, music and entertainment, corporate and consumer marketing. Mazarin integrates highly secure SVC Payment Services(c) for secure micropayment and credit card processing. Mazarin delivers "smart" applications for sales, marketing, research and promotional activities. Mazarin allows user to push media, content, and digital assets in a single, self-contained application to the desired audiences with pinpoint accuracy. Mazarin applications are compelling, one-stop solutions that inspire recipients to purchase or donate immediately without combing through Web sites or uninspiring mail campaigns.

"The Mazarin 2.0 release was adopted by a number of non-profit organization and consumer products companies to accelerate sales," said Bob Mack Peak, VP of Marketing and Business Development at SVC. "Mazarin provides a one-stop shop of all information and transactions and inspires immediate action, versus searching through Web pages. But, we were limited in our ability to approach a wider audience due to the proprietary nature of our original implementation. We have based Mazarin 3.0 on the OpenLaszlo open source platform, giving us access to any PC, Mac or Unix/Linux user that can launch a browser. We have built our first applications with Mazarin / OpenLaszlo and have faster launches, more dynamic application builds, and greater template flexibility that should help us expand our revenue opportunities for our customers."

"SVC is an excellent example of our approach to provide ISVs with highly scaleable, flexible solutions," said Antony Campitelli, Vice President of Marketing at Laszlo Systems. "Our goal is to make OpenLaszlo and our single-page Web experience an industry standard for rich-media and transaction companies like SVC. Laszlo's strategy maps directly to the SVC strategy of building all inclusive applications with rich media, content, and payment systems launched from emails or Web sites."

"When we first tried Laszlo's offerings and reviewed their business strategy, we thought it was too good to be true," said Bob Mack Peak of SVC. "OpenLaszlo is the perfect foundation for Mazarin to develop application templates that generate exciting media-based applications in hours instead of weeks or months. We have already done a product roadmap for Mazarin that will take advantage of new developments in OpenLaszlo for content and media management, template management, and more. We are now working from a solid platform with excellent support and training, while providing our own unique value to Mazarin to meet the market vision of SVC and our customer's requirements."

SVC Financial Services, Inc. (OTC: SVCX) is a leading global innovator of media and mobile transaction solutions that are easy to use, highly secure, and extremely cost effective.

About Laszlo Systems

Laszlo Systems is the original developer of the OpenLaszlo open source platform and provider of rich Internet applications and services that advance the Web experience. The OpenLaszlo platform is an open source, XML-native foundation for building next generation Web applications that increase customer conversion rates and brand loyalty. Laszlo provides comprehensive support services, education, and commercial application modules so that any company can easily make the move to rich internet applications. For more information about Laszlo Systems, visit www.laszlosystems.com.

About SVC

SVC Financial Services, Inc. (OTC: SVCX) is a leading global innovator of media and mobile transaction solutions that are easy to use, highly secure, and extremely cost effective.

SVC's revolutionary Scoot™ Mobile Money ATM Card allows anyone with a cell phone to store, send and receive funds anywhere in the world. Scoot Mobile Money is a low cost, global approach to supporting the large and fast-growing markets for funds transfer, unbanked money management, and secure payment remittances and reimbursements. SVC also has pioneered the Mazarin™ Media Platform that provides rapid media-based application delivery for any user or organization. Mazarin solutions focus on corporate and consumer marketing, music and entertainment, and non-profit fundraising. SVC Payment Services(c) include a profitable micropayment system, credit card processing, and digital asset management.

More information about the Company may be obtained at www.svcfinancial.com and www.getscoot.com.

Safe Harbor Statement

Except for historic information contained in this release, the statements in this news release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause a company's actual results in the future to differ materially from forecasted results. These risks and uncertainties include, among other things, the company's ability to attract qualified management, raise sufficient capital to execute its business plan, and effectively compete against similar companies.

Contact Information

  • Contact:
    Chris Haigh
    CEO
    SVC Financial Services, Inc.
    866/370-9600
    www.svcfinancial.com

    Nagle & Ferri, LLC
    Bob Ferri or Frank Nagle
    415/575-1999