SOURCE: SVP Worldwide

SVP Worldwide

September 22, 2015 13:22 ET

SVP Worldwide Names Troy Hayes President of North America

Hayes Brings Consumer-Focused Leadership With Dedication to Product Innovation, Retail Partner Relationships and Growing the Sewing Industry

LAVERGNE, TN--(Marketwired - Sep 22, 2015) - Following a national search process, SVP Worldwide, the world's largest consumer sewing machine and source of the storied SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machine collections, has selected Troy Hayes, a seasoned veteran with more than 30 years of sales, operations, marketing and general management expertise, to lead the company as President of North America.

"Troy is the perfect match for SVP Worldwide," said Richard Jenkins, SVP Worldwide's interim CEO. "His commitment to customers and experience working with corporations of all sizes -- from Fortune 500 companies to small businesses -- gives him the capacity and expertise to grow the sewing industry. Troy is dedicated to product innovation and to delivering the high quality products that our customers expect from our brands."

Prior to SVP Worldwide, Hayes served as the Vice President of Sales for The Scotts Miracle-Gro Company for eight years. In that role, he gained global exposure in retail, wholesale, distribution, licensing, and manufacturing. These skills, along with his consumer-focused approach and commitment to fostering relationships with retail partners, will help SVP Worldwide deliver products that exceed customer expectations. Hayes has also served as the President of BCI Eclipse, a Navarre Inc. company, and as Vice President of Sales for the William Wrigley Jr. Company.

"I am delighted to be joining SVP Worldwide as President of North America, and to be immersed in the SINGER®, HUSQVARNA VIKING® and PFAFF® legacy brands," said Hayes. "For centuries, they have been synonymous with sewing excellence. As the ranks of passionate sewers continue to grow worldwide, I look forward to working with the best team in the business." 

Hayes assumed his new role as SVP Worldwide's President of North America on Aug. 24, 2015. He will work alongside Jenkins, who has served as interim CEO since November 2014.

About SVP Worldwide:

SVP Worldwide is the world's largest consumer sewing machine company and source of the SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machine collections. As a global leader doing business through its affiliated companies in over 190 countries, SVP Worldwide specializes in the design, manufacture and distribution of high quality consumer and artisan sewing, quilting and embroidery machines, accessories and notions.

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