SOURCE: SW Innovative Holdings, Inc.

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November 16, 2015 09:00 ET

SW Innovative Holdings, Inc. Targets the Fastest Growing Sector of the Texas Population

Hispanic Demographic Accounts for 39% of 25.6 Million Texas Population and Growing

HOUSTON, TX--(Marketwired - November 16, 2015) - SW Innovative Holdings, Inc., Inc. (OTC PINK: SWHI) announced today that its 2016/17 advertising and pre-paid home phone service packages will target the Hispanic market, which is Texas' fastest growing demographic. Texas, as the gateway to Latin America, boasts 10 million Hispanics*, fully 39% of the entire Texas population. The Company is creating specialized packages and billing plans tailored to meet the needs of this fast-growing market.

In the Houston metropolitan area, where the Company is headquartered, Hispanics comprise the second largest population, accounting for almost 41.9% of the total population, with 31.9% of the total population being specifically Hispanic or of Hispanic descent.

SW Innovative Holdings, Inc. is in negotiations with its suppliers to create international calling packages, which would allow state-side Hispanics to call Mexico without costly calling cards or pre-paid international phones (whose rates usually start around 50 cents per minute).

Company President Norman George said: "SW Innovative Holdings, Inc. envisions monthly plans that include calls to Mexico as part of a low monthly set price. We already feel a close connection with the Hispanic community and look forward to continuing to provide them with flexible, affordable telephone service both in Texas and, one day, far beyond the Lone-Star borders."

*Per www.census.gov.

About SW Innovative Holdings, Inc., Inc.

SW Innovative Holdings, Inc., Inc., sells prepaid, unlimited local (dial tone) telephone service to the residential market, primarily in greater Houston, Texas. The Company is fully licensed by the Texas Public Utility Commission to resell telephone services throughout the State [Service Provider Certificate of Operating Authority (SPCOA) No. 60785]. Upon achieving critical mass in Texas, the Company plans to expand its prepaid telecommunications product offerings nationwide. For more information, visit www.everybodysphonecompany.com.

The foregoing press announcement contains forward-looking statements that can be identified by such terminology such as "believes," "expects," "potential," "plans," "suggests," "may," "should," "could," "intends," or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results to be materially different from any future results, performance or achievements expressed or implied by such statements. In particular, management's expectations could be affected by, among other things, uncertainties relating to our success in completing acquisitions, financing our operations, entering into strategic partnerships, engaging management and other matters disclosed by us in our public filings from time to time. Forward-looking statements speak only as to the date they are made. The Company does not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made.

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