SOURCE: OrderGroove


June 06, 2012 14:24 ET

Swanson Health Products Launches OrderGroove to Power New Subscription Commerce Program

After Evaluating In-House Options, Swanson Health Products Turns to the OrderGroove RetentionEngine Subscription Platform to Successfully Meet Its Business Goals

NEW YORK, NY--(Marketwire - Jun 6, 2012) - OrderGroove, a pioneer in subscription programs that deliver increases in customer retention, lifetime value and purchase frequency, today announced that Swanson Health Products launched its new subscription program on the OrderGroove RetentionEngine platform. Through OrderGroove, Swanson will offer customers the ability to turn any purchase into a convenient subscription that is easily managed through their existing account. Over 40 leading websites across multiple retail verticals have turned to OrderGroove to launch subscription programs, and OrderGroove is working closely with Swanson Health Products to set a new standard for vitamins, supplements and natural health products that provides an exceptional, differentiated shopping experience while boosting customer retention and lifetime value.

"Subscriptions are a natural fit for our business, but IT constraints among other marketing priorities have previously made it difficult to devote the time and budget to building a program in-house," said Rachel Rice, Director of eCommerce at Swanson Health Products. "With OrderGroove we now have a quick and efficient way to offer our customers the very best subscription program available online, while keeping our IT resources devoted to day-to-day activities. Moreover, the team at OrderGroove brings insight and best practices in subscriptions that we will be able to leverage from day one. We're truly excited about the benefits that OrderGroove brings to our brand."

Swanson Health Products had long considered building its own subscription program in-house but was attracted to OrderGroove for its speed to market and the value of working with a partner whose core business is focused on subscription commerce. After a thorough evaluation, the company selected the software-as-a-service based OrderGroove platform as the right choice for its customers and its business because of OrderGroove's innovative technology, exceptional user experience and proven success in subscription marketing.

OrderGroove worked closely with Swanson Health Products to understand the company's business goals and customers' expectations. The company also went deep with its analytics to prove out the measurable impact of subscriptions for Swanson Health Products in the key areas of purchase frequency, annual revenue per visitor, and total sales.

"The OrderGroove team made it a point to understand our marketing and technology goals, and they clearly communicated the incremental value that their RetentionEngine platform could deliver to our bottom line," Rice continued. "It was a clear choice, and we are very excited about this partnership."

OrderGroove's RetentionEngine Platform is integrated on the Swanson Health Products website to easily offer shoppers the opportunity to turn any purchase into a subscription that the customer has complete control over. Subscriptions are managed within the shopper's existing account. This includes clear options for changing a delivery schedule, including accelerating orders, skipping orders or opting out of a subscription. OrderGroove also provides subscription email notifications for key events such as subscriptions started, order reminders, subscriptions canceled, items added to upcoming orders and more -- so that Swanson Health Products customers are always in full control of their subscriptions.

With OrderGroove, Swanson Health Products also gets immediate access to analytics, reports and customer service tools allowing the retailer to better understand its subscriber base and the impact on their business and operations. Swanson Health Products' subscription offers will be routinely tested and optimized with OrderGroove's team of Retention Experts, whose ongoing analysis will further drive response and retention to the program.

"Swanson Health Products is a cornerstone brand in the health space, and one of the biggest vitamin retailers online," said Greg Alvo, founder and CEO of OrderGroove. "OrderGroove is a natural fit for businesses like Swanson Health Products where repeat purchases are core to their business, but who are dealing with many competing priorities that shift focus to other aspects of the business. OrderGroove makes it easy for brands like Swanson to deploy subscriptions and leverage our proven subscription marketing best practices to make an immediate impact on their bottom line. We are thrilled to add Swanson to our rapidly growing list of retailers who are turning to OrderGroove to catalyze their businesses through subscriptions."

About Swanson Health Products
Swanson Health Products is an industry leader in bringing vitamins direct to consumers at the lowest prices possible. Swanson Health Products, located in Fargo, ND, offers the highest quality vitamins, supplements and natural health care products and is Good Manufacturing Practices certified. Swanson Health Products goes a step beyond its competitors by offering powerful guarantees. All products are backed by a 100% Satisfaction, Money-Back Guarantee. For more information, please visit

About OrderGroove
OrderGroove is a pioneer in subscription commerce that enables brands to identify and interact with their most profitable customers to maximize lifetime value. The company's revolutionary SaaS-based platform, coupled with a team of subscription marketing Retention Experts, allows retailers to tap the power of convenience to turn new and existing customers into repeat buyers - dramatically increasing sales, building customer retention, maximizing lifetime value, and slashing customer defection rates. Brands using OrderGroove include Johnson & Johnson, Teavana, Jockey, Freshpair, and Sally Beauty. The company is privately held and headquartered in New York, NY and backed by investors including Lerer Ventures, Constantin Venture Partners and members of investment group TIGER 21. For more information, please see

Contact Information

  • For more information contact:
    Mickey Nelson for OrderGroove
    Email Contact