December 01, 2006 13:34 ET Gives Free Swapping to Holiday Swappers to Extend the Holiday Budget

Company Also Introduces SwapSubscriptions and New Features

CUPERTINO, CA -- (MARKET WIRE) -- December 1, 2006 --, the leader in online swapping, is in the holiday spirit and is giving back to its community of users. For the first week of December, all swap transactions will be free of charge.

There is no better time to swap instead of shop to stretch the holiday budget. The usual $1.00 transaction fee will be waived throughout the promotion, as a way of drawing existing swappers and introducing it to new members. recently enhanced the entire process for swapping, created a streamlined view of user profiles, and added the ability to enter ISBN and UPC numbers for ease in adding listings for items like books, movies, music, and video games.

SwapThing is also introducing SwapSubscriptions, a new way for swappers to save by getting unlimited swapping for $3.00 a month. The new subscription gives registered users the power to swap for anything from baby items to collectibles, as well as increasing communications with other swappers to make swapping easier than ever.

For all of those recipients of lame gifts this holiday season, SwapThing is hosting the 2nd Annual Bad Gift Contest. Users are encouraged to share their tales of those holiday presents they received but were not quite what they wanted. The best holiday horror stories will be voted upon and the winners will receive free swap transactions and SwapThing T-shirts.

About SwapThing

Based in Cupertino, California, SwapThing enables the swapping (trade and barter) of any combination of items and services between consumers and small businesses, as well as direct purchases. For exchanges that seem unequal, cash can be used to balance the transaction. SwapThing is swap-based, as opposed to auction-based, allowing completely private, one-on-one negotiations. SwapThing offers free registration and listing for items, with a low transaction fee of $1.00 for each exchange of goods, no matter how many items are involved in the swap. The service listings are similar to local and national classified ads with a subscription-based fee, which is determined by the length of time the listing will be on the site.

The SwapThing search engine matches items/services offered to items/services wanted -- a unique system of direct exchange between users. User trustworthiness and reputations are formed by means of a rating system, which is provided through a partnership with RapLeaf. SwapThing also enables the creation of community and social networking through user tagging, a blog, and SwapCircles. A SwapCircle is a group of individuals who identify with a particular activity, locality or other commonality. Valued peer-to-peer connections are formed through the networking, making swap transactions amongst one another more dependable and honest.

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