SOURCE: Sway Group LLC

Sway Group LLC

January 14, 2014 13:10 ET

Sway Group Announces Acquisition of Massive Sway, SITS Girls, and Bloggy Boot Camp Conferences

Blogger Management Agency Now Owns Largest Community of Female Publishers, as Well as Ongoing Social Media Conference Series

CHICAGO, IL--(Marketwired - Jan 14, 2014) - Sway Group, a management agency for bloggers and social media influencers, is excited to announce three corporate acquisitions that have greatly expanded their audience reach and engagement. The company now owns Massive Sway, SITS Girls, and the Bloggy Boot Camp conference series, making Sway Group an unparalleled source of opportunities for brands looking to work with online publishers.

Massive Sway is a 50,000-strong network of diverse female publishers that span all parts of the country, and it was previously a joint venture between Sway Group and The SITS Girls, a well-established blogging community. Sway Group's assets now include both organizations, as well as Bloggy Boot Camp, the popular conference series for women in social media.

"Since 2011, our company has grown from a three-person startup to a company of 15 full-time employees," said Danielle Wiley, CEO of Sway Group. "Bringing Massive Sway, SITS Girls, and the Bloggy Boot Camp conferences under the Sway Group umbrella, along with its founders Tiffany Romero and Francesca Banducci, is incredibly exciting, because these fast-growing communities of talented publishers allow us to create a truly amazing variety of programs. Now we can offer brands and agencies an even broader scale of services and targeting capabilities, including the ability to drill down by region, demographic, content vertical, and social network."

Sway Group's newly-expanded operations offers publishers and brands a wide range of partnership options, including sponsored posts, social media promotions, live events and more. Sway also represents an exceptional roster of 85 high influence publishers in a number of categories. More information is available at http://www.swaygroupllc.com.

About Sway Group LLC
Sway Group is an exclusive agency that represents some of the most well-known and rising star bloggers across multiple categories. The 50,000 strong Massive Sway division of Sway Group is open to all bloggers, and offers brands a wide array of high-volume partnership options. Sway Group also owns SITS Girls, a supportive community for women looking to share best practices and learn how to make their blog more successful and Bloggy Boot Camp, a conference tour for women in social media.

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