SOURCE: Consulate General of Sweden

April 23, 2008 20:49 ET

Swedish Music Brunch Kicks Off MusExpo Participation

LOS ANGELES, CA--(Marketwire - April 23, 2008) - This year Sweden will be participating in MusExpo 2008 with a special performance by Miss Li, one of the most talked about young Swedish artists to hit the international music scene. The Consulate General of Sweden will be hosting a music industry brunch in collaboration with Export Music Sweden and Sat Bisla of Rebel Synch & MusExpo on Sunday, April 27th at the Swedish residence in Beverly Hills. Miss Li will be performing an acoustic set for the invited guests. Also attending will be Tony Ferguson of Interscope Records, Joe Cuello from MTV Networks, Swedish pop star Meja, Tess Taylor from NARIP and many more. "Once again, Sweden has demonstrated its prowess in music, and I am pleased for this opportunity to welcome the organizers and artists involved in MusExpo 2008 and Export Music Sweden to this event," said Nina Ersman, Consul General.

In addition, three of Sweden's leading ladies in the music biz are also heading stateside: El Perro Del Mar, Lykke Li, and Anna Ternheim, are teaming up for a two-week tour in May, kicking off in Philadelphia on the 6th. Ternheim will be making her US album debut with "Halfway To Fivepoints," out April 22nd on Decca, the same day that El Perro Del Mar's "From The Valley To The Stars," hits the streets. Swedish singer songwriter Tobias Fröberg will also be in town performing at Hotel Cafe on May 2nd and at the Troubadour on May 3rd. His album "Turn Heads" will be released on April 9th and includes guest appearances by Ane Brun, Kathryn Williams and Peter Morén (from Peter, Björn & John). The Swedish band I'm From Barcelona will be playing at Coachella on April 27th and at the legendary El Rey Theatre on April 28th.

For further details and full program go to: www.beyondblond.org.

Beyond Blond, now in its fifth year, is a month-long Swedish lifestyle program organized by the Consulate General of Sweden in Los Angeles to promote business opportunities for Swedish and American companies, and knowledge and interest about Sweden in the US.

Sweden is a leading nation in delivering innovative design, scientific achievements, communication technologies, sustainable environmental systems and business prowess in numerous fields affecting contemporary lifestyle and quality of life.