SOURCE: SwedishVegas Inc.

May 16, 2008 12:12 ET

SwedishVegas™ Girls to Showcase SwedishVegas Summer Global Campaign

LAS VEGAS, NV--(Marketwire - May 16, 2008) - SwedishVegas Inc. (PINKSHEETS: SWDV) will begin building its global brand with a web based SwedishVegas Summer campaign. The marketing effort will include online contests to find new SwedishVegas Girls™ from around the world, and to begin the social networking that SwedishVegas will be introducing in its planned themed restaurant locations.

Today, SwedishVegas announced more information about SwedishVegas Girls.

1. Who is a SwedishVegas Girl™?

The SwedishVegas Girl™ is the embodiment of beauty, sensuality, brashness, boldness, independence, and a magical interpretation of Swedish style, sophistication and sexiness combined with Vegas glamour, a sense of risk, and a hidden personal side of excitement and daring.

2. What does a SwedishVegas Girl™ do?

A SwedishVegas Girl™ breaks down barriers wherever she goes, and she goes anywhere and does whatever she sets her sights on, from entertaining to managing, from personal fun and adventure to business ideas and leadership, and she lives by the SwedishVegas™ motto, It All Happens™.

3. Where can SwedishVegas Girls™ be found?

At the exclusive premiere of a movie or a club, in the company of Presidents and Kings, in the VIP section of concerts and events, on the pages of glamour magazines, in local and global charitable events and drives, behind the wheel of the most exotic cars, on location in the most alluring locations.

4. How do you approach a SwedishVegas Girl™?

With respect and admiration, because a SwedishVegas Girl™ is fun and down-to-earth but she is very special and requires the kind of preferential treatment that she is accustomed to.

5. What do SwedishVegas Girls™ like?

Boys with ideas, men with ambition, women who are achievers, and a chance to shine in their own spotlight so they can make It All Happen™

6. What charities do SwedishVegas Girls™ support?

SwedishVegas Girls™ must choose one favorite charity and they can be involved in many. SwedishVegas™ dining/drinking/entertainment locations, post a running total of money raised for local and national charities, and SwedishVegas Girls™ are in charge of setting the goals and celebrating the results for these causes.

7. Where do SwedishVegas Girls™ gather?

At clubs, at charity events, at fashion photo shoots, at gala premieres, at SwedishVegas™ web events, and, of course, at any SwedishVegas™ location.

8. How can I meet a SwedishVegas Girl™?

When a SwedishVegas™ dining/drinking/entertainment location opens near you, you should come down all the time to meet the SwedishVegas Girls™ . Soon you will also be able to meet SwedishVegas Girls™ on this web site.

9. How do I become a SwedishVegas Girl™?

Just send an email to . To sneak preview the look of the next SwedishVegas web site go to


SwedishVegas Inc. is a Delaware corporation. Phone/fax is 888-291-7127, email is Website is Ticker is (PINKSHEETS: SWDV).

Public relations contact person is Stephanie Holster (, 888-291-7127).

Forward-Looking Statements

Any statements made in this press release which are not historical facts contain certain forward-looking statements; as such term is defined in the Private Securities Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update information contained in any forward-looking statement. SwedishVegas and It ALL Happens are trademarks of SwedishVegas Inc. and all rights pertaining to these names are reserved. This press release shall not be deemed a general solicitation.

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