SOURCE: SwedishVegas Inc.

March 24, 2008 13:41 ET

SwedishVegas Inc. Is Global Brand Where It All Happens With Plans to Become Pink Sheets Current Information Company

SwedishVegas Launches Product Line and Website Today

LAS VEGAS, NV--(Marketwire - March 24, 2008) - SwedishVegas Inc. (PINKSHEETS: SWDV) , the Company where "It ALL Happens"™, plans to become a PinkSheets.com current information company within thirty days, and has retained accountants and counsel to help it fulfill this goal. SwedishVegas Inc. announced today that it will post current financials, an information statement and an attorney representation letter on Pink Sheets as part of its plan to be a company providing voluntary public information.

SwedishVegas™ is a brand name that symbolizes a virtual world where "It All Happens" (www.ItAllHappens.com). The Company is building its brand name around an interactive global website, live events, a line of products, a licensed line of microbrewed beer, and an eating/drinking retail store concept.

WEBSITE AND PRODUCTS LAUNCH TODAY

Today the Company launched a public website at www.SwedishVegas.com which features information on the brand SwedishVegas and several online product offerings. Links on the site include:

--  SwedishVegas Beer, which is coming out this summer from SwedishVegas
    Beer, LLC (which is majority owned by SwedishVegas Inc.) Varieties include
    Light Swedish Blonde, Stockholm Stout, Vegas Porter, Casino Tap and others.
    
--  SwedishVegas Merchandise, including shirts, jackets, sweaters, t-
    shirts, cups, hats and bags, gifts, Baby items, pet items, housewares and
    postage stamps, which are all now available for purchase online
    
--  SwedishVegas Dining Concept, which is an eatery with a beer and wine
    menu that provides a fun, lively, and male audience oriented lunch, dinner
    and after dinner experience that is also suitable for families.
    
--  SwedishVegas Girls™, the embodiment of beauty, sensuality,
    brashness, boldness, independence, and a magical interpretation of Swedish
    style, sophistication and sexiness combined with Vegas glamour, a sense of
    risk, and a hidden personal side of excitement and daring. There is
    information on the site for anyone who wants to become a SwedishVegas™
    girl.
    
--  "The Legend of SwedishVegas," the folklore story about how the brand
    SwedishVegas was born
    
--  Corporate info, including links to public filings and stock
    information
    
--  Contact info
    
--  Sneak preview of the next generation SwedishVegas website
    

FOR MORE INFORMATION

SwedishVegas Inc. is a Delaware corporation. Phone/fax is 888-291-7127, email is info@SwedishVegas.com. Website is www.SwedishVegas.com. Ticker is (PINKSHEETS: SWDV).

Public relations contact person is Stephanie Holster (info@SwedishVegas.com, 888-291-7127).

Forward-Looking Statements

Any statements made in this press release which are not historical facts contain certain forward-looking statements; as such term is defined in the Private Security Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update information contained in any forward-looking statement. SwedishVegas and It ALL Happens are trademarks of SwedishVegas Inc. and all rights pertaining to these names are reserved. This press release shall not be deemed a general solicitation.

Contact Information