SOURCE: SwedishVegas Inc.

June 13, 2008 14:00 ET

SwedishVegas Offers Weekend in Vegas Trip in Wi-Fi TV Auction on Father's Day

First Ever Social Networking Restaurant Theme Offers All Inclusive Trip With No Reserve

LAS VEGAS, NV--(Marketwire - June 13, 2008) - One lucky individual or couple will be treated to an all-inclusive weekend in Las Vegas, when SwedishVegas Inc. (PINKSHEETS: SWDV) puts up a trip for auction in the Father's Day live Internet TV auction from Wi-Fi TV Inc. (PINKSHEETS: WTVN) this Sunday.

Full details of the trip, which will include lodging, shows, meals, and an introduction to the SwedishVegas menu and experience, will be announced live during the auction which takes place from 12 noon to 3 PM PT, 3 PM to 6 PM ET, on Bids will be accepted during the auction and a winner will be announced at the end of the auction.

For the first time, social networking and the Internet have become an integral part of a restaurant concept. SwedishVegas™ Inc. is now scouting for restaurant locations as diverse as Las Vegas, Beijing and Dubai. It is a themed establishment with SwedishVegas Girls™ hostesses, a modern ambiance and reasonably priced high quality lunches, dinners and appetizers and an extensive beer and wine menu. But perhaps the most interesting aspect of the concept is how it is integrated with social networking and the Internet.

With a tagline "It All Happens™," SwedishVegas is "a highly social atmosphere with a global identity on the Internet that will help forge a bond between all our customers," said Van Holster, Acting President of SwedishVegas Inc.

"We have flat screen TV monitors with a multi-tiered viewing experience of sports, beach scenes, and live interactive Internet video between our retail locations and our global social network. It is a way to really connect the live dining experience with the age of the Internet, and it helps differentiate us from competitors like Hooters that really were founded before the Internet became the communication tool of choice for a new generation," added Mr. Holster.

Portions of the SwedishVegas business plan will be included on the new SwedishVegas web site which is sneak previewed at

SwedishVegas is building a global brand on the Internet, and is developing a concept for a new type of eatery that combines elements you might find in a Hooters or the Las Vegas restaurant TAO with the age of the Internet.

"When you put beautiful themed girls together with great affordable food and drinks and add in the interactivity of big screens and the Internet, you have an idea of the SwedishVegas concept," said Van Holster, Director, SwedishVegas Inc.

Mr. Holster points to the kind of revenue produced by the Las Vegas restaurant TAO as an example of the kind of business that this type of theme can attract. According to the New York Times, "Even judged against other huge-volume restaurants, where revenues in the tens of millions are not unusual, TAO is setting a new standard. In figures for 2000, when Tavern on the Green was in the No. 2 spot behind Windows on the World, the gap between them was a razor thin $485,000."

Michael Desiderio, the chief operating officer of Tavern on the Green, marveled at the vital statistics for TAO Las Vegas, according to the Times. It served 600,000 meals, its average dinner check was $70, and 50 percent of its revenues came from alcohol.

"It's really a nightclub with the food to complement the club," Mr. Desiderio said.

The philosophy of both TAO Las Vegas and SwedishVegas is at once high concept -- multiple opportunities for eating and drinking under one roof -- and blue collar.

SwedishVegas is already selling apparel on its web site and recruiting SwedishVegas girls. It will spend 2008 building its brand name on the Internet and developing plans for its first retail location in Las Vegas.


SwedishVegas Inc. is a Delaware corporation. Phone/fax is 888-291-7127, email is Website is Ticker is SWDV.PK.

Public relations contact person is Stephanie Holster (, 888-291-7127).

Forward-Looking Statements

Any statements made in this press release which are not historical facts contain certain forward-looking statements; as such term is defined in the Private Security Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update information contained in any forward-looking statement. SwedishVegas and It ALL Happens are trademarks of SwedishVegas Inc. and all rights pertaining to these names are reserved. This press release shall not be deemed a general solicitation.

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