SOURCE: SwedishVegas Inc.

May 14, 2008 11:35 ET

SwedishVegas Sneak Previews Look of New Web Site as Brand Garners Global Interest

LAS VEGAS, NV--(Marketwire - May 14, 2008) - SwedishVegas Inc. (PINKSHEETS: SWDV) today sneak previews the look of its next web site at

SwedishVegas is building a global brand on the Internet and is developing a concept for a new type of eatery that combines elements you might find in a Hooters or the Las Vegas restaurant TAO, with the age of the Internet.

Today, the company announced that it is reviewing proposals and opportunities in Las Vegas and has begun the process of making a final determination on its opening location.

"When you put beautiful themed girls together with great affordable food and drinks and add in the interactivity of big screens and the Internet, you have an idea of the SwedishVegas concept," said Van Holster, Director, SwedishVegas Inc.

Mr. Holster points to the kind of revenue produced by the Las Vegas restaurant TAO as an example of the kind of business that this type of theme can attract. According to the New York Times, "Even judged against other huge-volume restaurants, where revenues in the tens of millions are not unusual, TAO is setting a new standard. In figures for 2000, when Tavern on the Green was in the No. 2 spot behind Windows on the World, the gap between them was a razor thin $485,000."

Michael Desiderio, the chief operating officer of Tavern on the Green, marveled at the vital statistics for TAO Las Vegas, according to the Times. It served 600,000 meals, its average dinner check was $70, and 50 percent of its revenues came from alcohol.

"It's really a nightclub with the food to complement the club," Mr. Desiderio said.

The philosophy of both TAO Las Vegas and SwedishVegas is at once high concept -- multiple opportunities for eating and drinking under one roof -- and blue collar.

SwedishVegas is already selling apparel on its web site and recruiting SwedishVegas girls. It will spend 2008 building its brand name on the Internet and developing plans for its first retail location in Las Vegas.


SwedishVegas Inc. is a Delaware corporation. Phone/fax is 888-291-7127, email is Website is Ticker is (PINKSHEETS: SWDV).

Public relations contact person is Stephanie Holster (, 888-291-7127).

Forward-Looking Statements

Any statements made in this press release which are not historical facts contain certain forward-looking statements; as such term is defined in the Private Security Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update information contained in any forward-looking statement. SwedishVegas and It ALL Happens are trademarks of SwedishVegas Inc. and all rights pertaining to these names are reserved. This press release shall not be deemed a general solicitation.

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