SOURCE: Sweet Success Enterprises, Inc.

April 21, 2005 08:00 ET

Sweet Success Announces Production Run and Signed Distribution Agreement

SAN ANTONIO, TX -- (MARKET WIRE) -- April 21, 2005 -- Sweet Success Enterprises' (OTC: SWTS) board of directors is pleased to announce the company completed its first successful production run March 29 and has entered into a distribution agreement covering the central Texas market.

The company produced 5,000 units of the new Sweet Success Complete Fuel™ preliminary run at the Tetra Pak plant in Denton, TX. The production met the company's target date as part of a strict schedule toward mass rollout next month.

"We're at the point investors, not to mention fans of the brand, have been waiting for," said Bill Gallagher, company president and CEO. "One of the nation's most popular health and diet shakes will soon be lining shelves at premier retail markets."

The company plans initial rollout in the Texas market, which historically accounted for 25 percent of the brand's national sales. Darryl Carpenter Distribution has entered into a signed agreement with the company to handle the initial launch of the product. They already service key accounts such as HEB, Central Markets and Whole Foods Markets.

The initial production run under agreements with the distributor is scheduled for next month and will include Sweet Success Complete Fuel Bavarian Chocolate Supreme and Creamy Vanilla Supreme.

The All Natural proprietary blend in Sweet Success Complete Fuel manages weight, builds muscle mass, and energizes your body. In addition, it utilizes special herbs and fibers to moderate the body's glycemic response, Omega-3 fatty acids to optimize heart health, and digestive enzymes to maximize nutrition and ease digestion.

Sweet Success is a well known top-tier meal replacement brand. Its brand recognition is high among the target market. As part of the Nestlé USA product line, Sweet Success™ achieved sales exceeding $40 million annually, primarily through the leading major retail grocery and drug chains, and gained as much as 18% market share, second only to SlimFast™.

The Private Securities Litigation Reform Act of 1995 (the "Act") provides a safe harbor for forward-looking statements made by the Company or on its behalf. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. Important factors that could cause the actual results of operations or financial condition of the Company to differ include, but are not necessarily limited to, the Company's operating performance, events, or developments that the Company expects or anticipates may occur in the future are forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. Management cautions that the ability to attract clients and generate business; a decline in the Company's financial ratings; the competitive environment; the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations; and changes in market conditions.

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