SOURCE: Sweet Success Enterprises, Inc.

May 02, 2005 08:00 ET

Sweet Success to Begin Fully Reporting and List on Nasdaq OTC Bulletin Board™

SAN ANTONIO, TX -- (MARKET WIRE) -- May 2, 2005 -- Sweet Success Enterprises, Inc. (OTC: SWTS), producers of America's best tasting health and diet shakes, expects to file as a fully reporting company as it prepares for revenue-generating production this month.

A nationally known accounting firm and securities counsel retained by Sweet Success are finalizing the company's financial reports, regulatory filings and listing requirements for the Nasdaq OTC Bulletin Board™.

"Part of building a great company includes building investor confidence, and part of building that confidence includes keeping investors informed of the progress we make," said Sweet Success President and CEO Bill Gallagher. "We are proud of what we've accomplished in recent months and events are rapidly unfolding."

Denver, Colo., accounting firm Erhardt, Keefe, Steiner & Hottman P.C. is in the process of auditing the company's financial records for certification and public disclosure.

Also, the company selected Denver securities lawyer Gary Agron for filings in accordance with U.S. Securities and Exchange Commission guidelines.

Both firms have extensive experience in public securities filings.

Meanwhile, Mark Fessler of Spartan Securities in Tampa, Fla., will handle the "phase up" of the company's listing to the Nasdaq OTCBB™.

The company completed an initial production run of its all-natural Sweet Success Complete Fuel™ on March 29. This month's rollout for retail distribution will initially ship in Texas, which historically accounted for 25 percent of the Sweet Success™ brand's national sales.

The all-natural proprietary blend in Sweet Success Complete Fuel™ manages weight and energizes your body. In addition, it utilizes special herbs and fibers to moderate the body's glycemic response, Omega-3 fatty acids to optimize heart health, and digestive enzymes to maximize nutrition and ease digestion.

Sweet Success is a well known top-tier meal replacement brand. Its brand recognition is high among the target market. As part of the Nestle USA product line, Sweet Success™ achieved sales exceeding $40 million annually, primarily through the leading major retail grocery and drug chains, and gained as much as 18% market share, second only to SlimFast™.

The Private Securities Litigation Reform Act of 1995 (the "Act") provides a safe harbor for forward-looking statements made by the Company or on its behalf. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. Important factors that could cause the actual results of operations or financial condition of the Company to differ include, but are not necessarily limited to, the Company's operating performance, events, or developments that the Company expects or anticipates may occur in the future are forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. Management cautions that the ability to attract clients and generate business; a decline in the Company's financial ratings; the competitive environment; the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations; and changes in market conditions.

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