SOURCE: SweeTango

SweeTango

September 09, 2014 15:15 ET

SweeTango Invites Fans to Celebrate "The Sweet Spot of the Apple Season"

Apple Lovers Share Their Favorite SweeTango "Sweet Spot" via Real-Time Interactive Map and #SpotSweeTango Campaign; Fans Can Enter to Win a Season's Supply of SweeTango Apples and a Trip to a SweeTango Orchard

LAKE CITY, MN--(Marketwired - Sep 9, 2014) - There's apple season, and then there's SweeTango season. The hyper-seasonal treat that makes taste buds dance is launching a digital and social media campaign to connect fans to their favorite apple like never before.

On Sept. 9, SweeTango will launch the "Sweet Spot" interactive map on www.sweetango.com. As foodies flock to grocery stores and farmer's markets across the country to pick up the seasonal treat, they'll be asked to help grow the map by populating it with their favorite SweeTango "Sweet Spot" using the #SpotSweeTango on Facebook, Twitter or Instagram. Fans also can text their SweeTango "Sweet Spot" location to 99000.

The map will serve as a resource throughout the season, allowing existing fans and SweeTango newcomers to hop online or pull out their phones to instantly find where they can pick up America's favorite apple.

"We hear so much love from passionate SweeTango fans all the time, and for good reason," says Tim Byrne, president of Next Big Thing, A Growers' Cooperative, which produces SweeTango. "SweeTango's crisp sweet flavor and lively snap you get when you bite into the apple is out of this world, and this is another way our fans can tell their friends and family about this amazing apple."

What's more, SweeTango lovers who contribute to the map will get a chance to win a season's supply of SweeTango and a trip to one of the scenic orchards that produce this standout apple variety. The sweepstakes runs through November 30.

Excitement over the arrival of SweeTango season is another sign of the apple's growing popularity. The variety first hit store shelves in limited quantities in 2009, and has since grown to achieve distribution across the U.S. and Canada.

SweeTango is crisp and sweet with a lively touch of citrus, honey and spice and offers unmatched texture -- perfectly crunchy and satisfyingly juicy. The SweeTango season begins in mid-August on the West Coast and rolls out across the country throughout September. 

SweeTango, a variety bred at the University of Minnesota, is a cross between the Honeycrisp and Zestar! varieties.

About Next Big Thing
Headquartered in Lake City, Minn., Next Big Thing, A Growers' Cooperative is a 45-member cooperative of family growers, spread over five time zones from Nova Scotia to Washington State, that grows and markets managed varieties of apples, beginning with SweeTango®. You can find more information on SweeTango® at www.sweetango.com or on Facebook at www.facebook.com/sweetango. SweeTango® is a registered trademark of the Regents of the University of Minnesota.

High-Resolution Photos & Additional Information
Images available for download at http://sweetango.com/about/for-the-media/
More information at: http://www.SweeTango.com

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