SOURCE: SweetLiving, LLC

July 11, 2006 09:05 ET

SweetLiving and Nature's Sunshine Announce Cooperative Effort to Expand Reach of Xylitol Dental and General Health Products to the Market

Agreement Provides Strength and Backing of NSP to Support SweetLiving's Growth and Mission - Bringing the Health Benefits of Xylitol to the World

SPRINGVILLE, UT -- (MARKET WIRE) -- July 11, 2006 -- SweetLiving LLC and Nature's Sunshine Products today announced a cooperative effort that will help to expand the reach of SweetLiving's health and wellness products. Under terms of the agreement, Nature's Sunshine has committed to provide SweetLiving with an undisclosed amount of financial support and additional corporate resources to help the company continue to grow. In turn, Nature's Sunshine will have the ability to offer its network of distributors and customers with products formulated by SweetLiving. SweetLiving is a direct-selling organization promoting the unique and wide-ranging health benefits of Xylitol, a natural sweetener found in fruits, vegetables and other natural sources.

"Nature's Sunshine is a strong and experienced network marketing organization with a solid reputation and a track record of success," said Brent McKinley, president and chief executive officer of SweetLiving. "With Nature's Sunshine's healthy financial position and influence in the industry, we are confident that we will be able to dramatically expand the reach of our Xylitol products, strengthen our story and help our growing base of business associates and distributors. At the same time, we provide Nature's Sunshine and its members worldwide with new, innovative products proven to be effective for a variety of health and wellness applications."

"SweetLiving has a strong business model and a product line that is unique in this marketplace," stated Greg Halliday, president, U.S. Sales for Nature's Sunshine Products. "The company's management team's goals and business philosophies are in line with those of Nature's Sunshine, focusing on building a quality product-based network marketing business. We recognize the dental and health benefits inherent to Xylitol products, and like SweetLiving, are confident that a direct sales model is the most effective way to get Xylitol and its many benefits into the hands of consumers worldwide. This is why we are extremely excited to support SweetLiving in its growth and mission."

As a result of the agreement, Eric Graves has joined SweetLiving from Nature's Sunshine as the new vice president of sales. Graves comes to SweetLiving with 10 years of senior management and sales experience at Nature's Sunshine. Other than adding Graves, SweetLiving will continue to operate as a separate company run by its current management team of McKinley, Stephen L. Russo, CFO; and Chris Petford, director of associate services.

McKinley added, "SweetLiving will also be introducing a new, more lucrative compensation plan in July, written jointly with Graves from Nature's Sunshine, bringing his years of network marketing knowledge together with SweetLiving's product line and business model to strengthen the business and income opportunity for our associates."

SweetLiving direct sales business model encourages one-on-one selling through education and personal experiences. SweetLiving products are offered in three product lines: BIOselect™ (general health and nutrition), ORALselect™ (dental and oral care), and SWEETmoments™ (personal and skin care), Each of the products in SweetLiving's family of products contain premium, safe and natural ingredients from around the world, including MaxXylitol™ -- the highest quality, pharmaceutical grade Xylitol available.

About Nature's Sunshine

Nature's Sunshine Products manufactures and markets through direct sales encapsulated and tableted herbal products, high quality natural vitamins, and other complementary products. In addition to the United States, the Company has operations in Japan, Mexico, Central America, South Korea, Canada, Dominican Republic, Venezuela, Ecuador, Peru, the United Kingdom and Ireland, Colombia, Brazil, Thailand, Israel, Singapore, Australia, Taiwan, Hong Kong, Indonesia and Malaysia. The Company also has exclusive distribution agreements with selected companies in Argentina, Australia, Chile, New Zealand, Norway, and the Russian Federation.

About SweetLiving, LLC

SweetLiving is a health and wellness company specializing in products based on Xylitol, a naturally occurring sweetener with unique health and dental benefits. Through its three revolutionary health product lines, growing direct sales channel, and their mission of shared success, SweetLiving is helping people worldwide to improve their health and financial security. SweetLiving is headquartered in Springville, Utah.

For more information about SweetLiving, visit www.sweetliving.com.

Contact Information

  • Contact:
    Brent McKinley
    Phone: 1-800-863-2549
    Email: Email Contact