SOURCE: Washington State Fruit Commission

Washington State Fruit Commission

July 15, 2010 07:00 ET

SweetPreservation.com Launches to Help Revive Lost Art of Preserving Fruit

The Washington State Fruit Commission and Northwest Cherry Growers Launch Website to Promote Home Fruit Preservation; Includes Custom Canning Labels, Delicious Recipes, Instructions, Tips and More

SEATTLE, WA--(Marketwire - July 15, 2010) - At the peak of summer fruit season, the Washington State Fruit Commission (WSFC) and Northwest Cherry Growers have unveiled SweetPresevation.com -- a new website devoted to promoting canning and preservation of fresh Northwest fruit at home. Helping fuel the canning resurgence, SweetPreservation.com is a go-to resource for anyone interested in canning and freezing fruit. The site includes everything from how-to tips, to health information, a unique collection of traditional and modern canning recipes, gift packaging ideas, a "preservation party" guide and a collection of artistic canning labels users can download and customize at home.

"Canning is making a huge comeback among all age groups, particularly young adults, furthered by trends such as eating local foods, growing your own foods, and consumers getting back to basics on the whole," said James Michael, Promotion Director for WSFC and Northwest Cherries, a group representing cherry growers in Washington, Oregon, Idaho, Utah and Montana. "We created SweetPreservation.com as a way to bring the beauty of preserving fruit to life through an artistic and useful website, which gives people everything they need to get started, have fun and make their own delicious creations."

Fruit preservation has notable benefits. The resurging technique allows people to eat fresh from the harvest all year, while also cutting down on processed foods -- two trends which are top of mind among today's consumers. In addition, several of the nutrients found in apricots, nectarines, cherries, peaches and plums -- all part of the soft stone fruit family represented by WSFC -- have been linked to reducing the risk of disease and promoting healthy immune systems.

Succulent, soft stone fruits of the Northwest are perfect candidates for canning, drying and freezing, and it is best to preserve during peak season while fruit is at its most flavorful. Shoppers can find these fruits in abundance July thru September in grocery stores, farmers' markets and even quaint roadside stands throughout the country, making it easy for anyone to preserve the season's best and realize great savings. 

"People everywhere want to eat healthier and start preserving fresh foods just like grandma did," said Kim O'Donnel, founder of the national grassroots collective Canning Across America. "Last year we hosted a nationwide Can-O-Rama encouraging people in home kitchens everywhere to preserve their bounties, and the participation and excitement was phenomenal. The more resources we have like SweetPreservation.com that show people the wonderful benefits and how beautiful preserved fruits can be, the more attention we'll bring to the 'canvolution'!"

Helping to get others in on the act, two unique features of SweetPreservation.com are its guide to throwing an at-home "preservation party" -- complete with invite suggestions, a music list to "jam" to and themed cocktail recipes -- as well as its downloadable canning labels. The labels were specially designed by artists who appear on the popular craft site Etsy.com and include a range of styles from modern, to elegant, calendars and more. Site visitors can download the PDF labels for at-home printing and customization, inspired by the ideas on SweetPreservation.com and their own imagination. Each download is designed to work as a label or a gift tag.

For more information, visit www.sweetpreservation.com.

About Northwest Cherries and Washington State Fruit Commission
Washington State Fruit Commission is a grower's organization funded by fruit assessments to increase awareness and consumption of regional stone fruits. The organization is dedicated to the promotion, education, market development, and research of soft fruits from Northwest orchards. It began in 1947 and has since grown to include growers in five states -- Washington, Oregon, Idaho, Utah and Montana. For more information, visit www.nwcherries.com or www.wastatefruit.com.

Contact Information

  • For More Information, Press Only:
    Caitlin Haedicke
    Duo PR for Washington State Fruit Commission
    (206) 957-8305
    caitlin@duopr.com

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