SOURCE: Xtra IQ Inc.

Xtra IQ Inc.

February 10, 2015 09:05 ET

SweetSpot, by Xtra IQ™ -- A Smart Sales Tool That Eliminates Search

SAN FRANCISCO, CA--(Marketwired - Feb 10, 2015) - SweetSpot, a mobile market intelligence application was recognized as one of the top sales solutions by Smart Selling Tools, a resource site for finding the best B2B sales and marketing tools to increase revenue.

"Without SweetSpot, salespeople and account managers lose hours prepping for their customer and prospect interactions because there is too much information available on the web and you have to figure out which information is important and which isn't," explained Nancy Nardin, President of Smart Selling Tools. "With SweetSpot, you'll always have relevant information that paves the way for high quality conversations. You tell SweetSpot which companies and industries to follow and that's it! After that you can immediately see news and social media posts about your list of prospects and clients in a magazine style format. It's the end of searching!" (See full video)

SweetSpot was selected because it equips B2B salespeople with the timeliest, most relevant insights in a gorgeous magazine-style format that's easy to read, always current and accessible. SweetSpot gathers a massive amount of structured and unstructured information from the Internet, Social Media and hundreds of industry-specific sources and distills it into high-value intelligence.

"Superior intelligence about the customer is the competition killer in B2B sales," said Usman Sheikh Xtra IQ's Founder and CEO. A former sales VP with SAP, Usman knows first-hand the difficulties of trying to find the most relevant information to use in customer engagements and marketing campaigns even in enterprises that have large competitive market intelligence programs. "On average, B2B salespeople spend 65% of their time on market research and back office activities. SweetSpot is the productivity multiplier that equips salespeople with quality insights giving them more time where they need it: in front of customers."

Smart Selling Tools offers information and recommendations to businesses that want to improve sales productivity and increase revenue. More than 30,000 sales and marketing professionals get their information on sales productivity tools from the Smart Selling Tools weekly.

About Xtra IQ, Inc.

Xtra IQ™ develops proprietary technology that extracts information from the Internet and Social Media and synthesizes it into extra intelligence (xIQ). SweetSpot can be downloaded for free on iPads, iPhones and Android devices. For more information, contact Xtra IQ at 650-391-4830 or visit www.xtraiq.com.

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