SOURCE: Swerve Sweetener

December 15, 2008 10:48 ET

Swerve Your Curve: The Only Perfect Sugar Alternative Now Available for All Sweetening Needs

MANDEVILLE, LA--(Marketwire - December 15, 2008) - Just in time for the "sugar rush" of the holiday season and the new year's resolutions that are sure to follow, an exciting new product is available for all of your sweetening needs. Swerve™ is the only all-natural sweetener that looks, tastes, measures, cooks and bakes just like real sugar. As a healthy, great-tasting sugar alternative with zero calories and zero glycemic index, Swerve™ does not cause any gastrointestinal problems or have a bitter aftertaste as many other sweeteners do.

"Swerve™ is the perfect product for diabetics and anyone interested in lowering caloric content or glycemic index of their favorite indulgences," says Catherine Wilbert, N.D., founder and Swerve™ product formulator at PhytoCeutical Formulations. "In a world filled with such indulgences Swerve™ provides a way for us to still enjoy our favorite foods without giving up anything, including taste." Swerve™ is made from the fibrous parts of fruits and vegetables through a natural enzyme process that yields the white crystals. Not a single chemical process is used in the making of Swerve™.

Brack May, respected New Orleans chef, has recently developed several recipes sweetened exclusively with Swerve™ sweetener. "Since Swerve™ cooks and bakes just like real sugar my favorite recipes will help me maintain my weight, but still taste just as great," states Chef Brack. "This is one ingredient I won't keep a secret; and I look forward to sharing it with family, friends and colleagues at holiday cooking time."

Unlike some other commercially manufactured natural sweeteners, Swerve™ is an FDA approved food product and lists all nutritional facts on its packaging. Swerve™ is currently available for purchase at and Whole Foods Markets. The makers of Swerve™ are at present also working on the formulation of a confectioner's sugar, to be available in the near future.

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