SOURCE: Hipcricket, Inc.

Hipcricket, Inc.

September 16, 2014 08:00 ET

Swheat Scoop Partners With Hipcricket and broadhead to Execute Mobile-First Marketing Strategy

Highly Targeted and Engaging Mobile Advertising Campaign Increases Brand Awareness of New Line of Eco-Friendly Cat Litter

BELLEVUE, WA--(Marketwired - Sep 16, 2014) - Hipcricket®, Inc. (OTCQB: HIPP), the leader in mobile engagement and analytics, and broadhead, a full-service marketing communications agency, has launched a new mobile advertising campaign for Swheat Scoop, a subsidiary of Pet Care Systems. Through Hipcricket's AD LIFE® platform and broadhead's creative design, Swheat Scoop is able to deliver a highly targeted and engaging campaign for its eco-friendly, sustainable cat litter.

"Our goal was to drive brand awareness and increase visibility of our new product line and to engage those interested in Swheat Scoop in the most effective way possible," said Alyssa Hammerschmidt, marketing manager at Swheat Scoop. "Hipcricket's end-to-end mobile marketing and advertising technology coupled with broadhead's creative design resulted in an unparalleled digital marketing and advertising strategy that aligned with our campaign initiatives."

Hipcricket targeted this Swheat Scoop campaign to female cat owners between the ages of 35 and 54 who have "environmentally conscious" attitudes and behaviors on both smartphones and tablets. Those who clicked on the Swheat Scoop banner were then taken to Swheat Scoop's website where they were presented with more information about the clay-free, chemical-free cat litter.

"Swheat Scoop, which has a unique wheat-based, chemical free cat litter, sought a creative way to engage its environmentally conscious audience," said April Hollander, associate media director at broadhead. "By coupling Hipcricket's mobile engagement solutions with our retail marketing experience, we were confident we could deliver a unique and powerful mobile advertising experience to engage consumers and increase brand awareness for Swheat Scoop's new product offerings."

Kate Farley, senior vice president of business operations at Hipcricket, added: "Swheat Scoop selected Hipcricket because of our end to end mobile marketing and advertising capabilities -- from development, to audience targeting and campaign optimization -- brands are able to capitalize on the consumer shift to mobile devices. The AD LIFE platform is the cornerstone of the campaign delivering highly targeted and creative mobile ads that support the overall brand initiative."

About Swheat Scoop®
Swheat Scoop Natural Clumping Litter is a unique litter made from 100 percent naturally processed wheat. Through a patented process, its natural wheat enzymes work continuously to eliminate, rather than mask litter box odors. This same process enables wheat starches to form firm clumps, making clean-ups easy. Plus, it's clay free, chemical free and biodegradable. Swheat Scoop is perfectly safe for kittens and is recommended by veterinarians. For more information, call 1-800-SWHEATS (794-3287) or visit www.swheatscoop.com.

About broadhead
broadhead is an award-winning, fully integrated marketing communications agency based in Minneapolis, with offices in San Francisco and Washington, D.C. broadhead's client portfolio features leading organizations such as AGCO, The Almond Board of California, Boehringer Ingelheim Vetmedica, Inc., The Mosaic Company and USDA. For additional company information, visit http://www.broadheadco.com.

About Hipcricket
Hipcricket, Inc. (OTCQB: HIPP) provides a unified mobile engagement platform that drives awareness, sales and loyalty. Its AD LIFE® platform has been used by internationally recognized brands and agencies to power more than 400,000 campaigns across SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. For additional Hipcricket news and information, visit www.hipcricket.com or text "NEWS" to 24474.

Hipcricket®, AD LIFE® and the Hipcricket logo are trademarks of Hipcricket, Inc. All rights reserved. 2009-14.

Contact Information

  • Hipcricket Media Contact
    Andrea Mocherman
    Hipcricket, Inc.
    (425) 449-4283
    amocherman@hipcricket.com

    Investor Relations Contact
    Matt Glover or Michael Koehler
    Liolios Group, Inc.
    (949) 574-3860
    HIPP@liolios.com