October 23, 2012 18:00 ET

Swimco Celebrated Grand Opening of 17th Avenue Location With a Tropical Twist

Western Canada's premier swimwear retailer opened new Hanson Square location with models and music.

CALGARY, ALBERTA--(Marketwire - Oct. 23, 2012) - Swimco, Western Canada's premier swimwear retailer, celebrated the Grand Opening of their new location at Hanson Square on 17th Avenue SW with a tropical-flavoured VIP event featuring an exclusive fashion show and a very unique "chawel" competition.

The VIP Grand Opening took place on October 23, 2012 from 4:30 p.m. to 7:00 p.m., with the fashion show beginning at 5:30 p.m. Guests had the opportunity to see the new store location and preview new vacation season styles, while enjoying the official opening with a tropical twist.

Unique to the event was also a special "Chawel" competition. The Chawel, otherwise known as the change anywhere towel, serves as a portable changing room for the beach or anywhere you would want to easily slip into a swimsuit. The competition pitted Swimco staff against special guests in a race to change into a Swimco swimsuit beneath a portable changing room.

"We're excited to start off this new chapter in Swimco's successful story with a bang," said Lori Bacon, President and Owner of Swimco. "17th Avenue is a vibrant and trendy shopping district for Calgarians and visitors alike. We are thrilled to join other retailers at Hanson Square and to continuing to provide trusted swimwear style advice so our customers look and feel great."

Swimco was founded in 1975 as a mail-order swimwear business catering to the needs of swim teams, lifeguards and synchronized swimmers across Canada. In 1980, Lori Bacon joined her mother's business, and together they added fashion swimwear to the product offering. Going from three locations in Calgary to opening stores in British Columbia they continued their steady expansion into strategic locations into all four western provinces.

About Swimco

Swimco's Fit Experts instill confidence in customers by fitting them with swimwear that makes them look and feel their best. Visit one of Swimco's 24 locations for the best selection of swimwear in Western Canada. www.swimco.com.

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