Swimco Celebrates 40 Years as One of Canada's Most Influential Swimwear Retailers

CALGARY, ALBERTA--(Marketwired - May 5, 2015) - Swimco, Canada's powerhouse swimwear retailer, celebrates 40 years of storied success on May 5, 2015. Over the past four decades, Swimco has grown from a family basement venture to one of the most successful swimwear retailers in the country. With 22 highly profitable retail locations, integrated with an e-commerce extension, Swimco has positioned itself as a trendsetting, customer-focused and forward-thinking brand.

Founded in 1975 by Corinne Forseth, Swimco began as a mail order business catering to the needs of swim teams, lifeguards and fitness enthusiasts. When daughter Lori Bacon joined the team, Swimco expanded its market reach to include a diverse selection of fashion and warm-weather vacation product offerings for women, men and children. Providing customers maximum choice, depth of fit options and exceptional customer service, the founding pillar of Swimco has been encouraging everybody and every body to embrace confidence in a swimsuit.

"Swimco has differentiated itself from other swimwear retailers by placing customer service as its top priority," said Lori Bacon, President and co-owner of Swimco. "Recognizing that when you look good, you feel good, and when you feel good, you are free to enjoy every moment of your next adventure. At the end of the day, we work hard day-in and day-out to allow our customers to feel empowered, confident and happy when they leave our stores. Some of our customers have been shopping with us for the past four decades, and we wouldn't be here without their support and trust."

Last year, to improve their service offering and to cater to customers across Canada, Swimco launched its interactive e-commerce platform providing online shoppers access to Swimco's most celebrated vacation and fitness lines. Fit Experts, available through the web store, assist customers in making their purchases as they carefully select merchandise ensuring a boutique feel while shopping online. Swimco's e-commerce website offers delivery anywhere in Canada, so everyone can access quality and fashionable swimwear.

As an active member of the community, Swimco is committed to supporting various charitable initiatives. From local swimming events, to supporting women with cancer, the opportunity to help those in the community is central to the organization. Swimco has also been involved in several Special Olympics fundraisers including the Motionball gala in Calgary.

This month, Swimco is raising funds for Look Good Feel Better® through an online charity auction called, "Bids for Bikinis" where select Canadians have transformed a plain white bikini into artwork. Artists include Jillian Harris, Mason Raymond, Bif Naked, Angela Morgan and more. Funds raised will be donated to help women undergoing cancer treatment.

Swimco is also giving Canadians a chance to win a 7 night Caribbean cruise in partnership with Expedia CruiseShipCenters, and a $1,000 shopping spree at Swimco.

In celebration of its 40 year milestone and to pay homage to its founder, Bacon sat down with her mother, Forseth, to discuss the undeniable growth and success of the company. It was apparent that since its inception, Swimco's viability has been attributed to always treating customers with respect, integrity and empathy. Swimco continues to grow in both stature and reputation across the country, while remaining committed to excellence in both the swimwear industry and the community. Today, Swimco operates 22 stores from B.C. to Manitoba and is looking eastward for possible expansion.
To learn more about Swimco, view Bacon's interview with Forseth (http://bit.ly/1KykA0u) or to shop Swimco online, please visit Swimco at:

Website: www.swimco.com

Bids For Bikinis: http://shop.swimco.com/en/bids-for-bikinis

Facebook: www.facebook.com/swimco

Twitter: @Swimco

Instagram: Swimco

YouTube: https://www.youtube.com/user/swimcoforswimwear

Pinterest: Swimco

About Swimco

Founded in 1975 as a mail-order swimwear business, Swimco began catering to the needs of swim teams, lifeguards and fitness swimmers across Canada. In 1980, Lori Bacon, now President & Co-owner, joined her mother's growing business and collectively the duo added vacation swimwear to diversify the company's product offering. With 22 strategic locations across Alberta, British Columbia, Saskatchewan and Manitoba, Swimco continues to corner the market on swimwear throughout Western Canada. After many years, Swimco has come back to its roots of mail-order swimwear and now offers online shopping for Canadians at www.swimco.com.