March 20, 2008 09:00 ET

Swimco: Local Hot SPOT?

Swimwear in Spots N Stripes

CALGARY, ALBERTA--(Marketwire - March 20, 2008) - Polka dot swimwear is one of today's hottest fashions for the beach. More eye-popping than the traditional yellow polka dot bikini, current swimsuit designs achieve amusing appeal with cheery combos of dots and stripes.

Dots not enough? Marry this fun speckled pattern with straight forward stripes and you will have a perfect swimsuit that connects the dots between great fashion and a flattering swimsuit design.

Polka dot styles range from teeny confetti sized circles to large saucers. Circles of colour can be evenly spaced, randomly placed or overlapped in good taste! Same-colour spots and multiple-coloured dots are all good options for women looking to bare the best when they hit the beach or pool. Colour combinations can be classic and crisp such as black and white or fun and sassy in bright pink and lime green. Zany colour match-ups such as ultra brights (bordering on fluorescent) offer lively escapes from cold-weather blues.

Dots are a worldwide trend that emerged from British fashion in the 1800's. In the 1960's, polka-dotted swimwear splashed into everyone's mind with the musical hit, Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini. Today's styles are far more diverse than just a yellow polka dot bikini. (Although, the yellow polka dot bikini is pretty cute!).

Stripes can be classic and elegant, or they can offer casual fun fashion when shown in bright colour combinations or when mixed with their perfect partner: polka dots. One of the best features of this trend is that it appeals to all ages and body shapes. Everyone can jump in the pool with this trend.

Swimco for Swimwear stores are "seeing spots" this season and have plenty of swimsuits showcasing dots and stripes. Brands to look for include Miracle Suit, Raisins, Calvin Klein, Radio Fiji, Seafolly, Roxy, Jantzen, Quiksilver, Billabong and Longitude.

Too conservative to add dots and stripes to your beach-body? Dive into this fashion with fun accessories instead. Beach goers can pair a simple swimsuit with polka dotted accessories such as dress style cover-ups, wrap around sarongs, hats, sandals and bags.

Swimco is proud to be Western Canada's leading swimwear retailer, with 13 stores and nearly 150 employees. Lori Bacon, her husband Dave Bacon, and her brother Steve Forseth are at the helm, steering the company with the same family values that started it all 33 years ago.

Images of swimwear are available: http://www.swimco.com/press/press-031907.html

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