October 17, 2012 09:30 ET

Swimco Opens New 17th Avenue Location With A Splash

Swimco to hold grand opening with models and music at new Hanson Square location on 17th Avenue SW

CALGARY, ALBERTA--(Marketwire - Oct. 17, 2012) -

WHAT: Swimco is hosting a Grand Opening of their new store location at Hanson Square on 17th Avenue SW on Tuesday, October 23, 2012. The event will give media and special guests a behind-the-scenes look at new fall inventory and leading styles in an exclusive show. Guests will have the opportunity to view the new store location while enjoying the official opening with a tropical twist.
Unique to the event will also be a special "Chawel" competition. The Chawel, otherwise known as the change anywhere towel, serves as a portable changing room for the beach or anywhere you would want to easily slip into a swimsuit. The competition will pit Swimco staff against special guests in a race to change into a Swimco swimsuit beneath a portable changing room.
WHEN: Tuesday, October 23, 2012
EVENT: 4:30 p.m. - 7:00 p.m.
SWIMWEAR SHOW: 5:30 p.m.
WHERE: Swimco
Hanson Square
917 - 17th Avenue SW
Calgary, AB
Underground parking available behind Hanson Square Building, off of 8th Street

Media planning to attend the event are asked to RSVP to Sophie Pilon at spilon@brooklinepr.com.

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