July 07, 2009 15:31 ET

Swimco: Swimsuit Interventions: Survey Says Confidence Is the Key to Looking Beautiful

CALGARY, ALBERTA--(Marketwire - July 7, 2009) - Unveiling our summer wardrobe is joyful, but few of us look forward to exposing our half naked bodies in a swimsuit. Wearing the right swimsuit for your body type is the key to exuding confidence and looking your best.

Everyone's figure is unique, and the secret to swimwear is finding a swimsuit that plays up your best features to create a flattering look. In a recent Swimco online survey of over 2500 females ranging in age from 15 to 70 years, Swimco learned that almost a third of women see their bust as their best physical asset in a swimsuit, followed by smile (20.6%), legs (17.9%), and shoulders (10%). Not surprisingly, almost a third of the women surveyed would like a swimsuit that assists with tummy control, followed by bust support (18.8%), bust enhancement (18%), and hip minimization (11.3%).

"It is definitely possible to find a swimsuit that is flattering, no matter what your shape or size," states Lori Bacon, President of Swimco." "Be prepared to take a little time, however, to get it right." Swimco learned in its online survey that 93% of women try on at least 3 swimsuits before purchase, with 40% trying on 6 or more. When asked what makes a woman look most beautiful in a swimsuit, "confidence" was the most common response, placing far ahead of "youth", "toned" and "body shape".

"Different swimsuits address different needs," says Lori. "The research emphasized the importance of the most common swimsuit solutions: Hip Help, Tummy Toner, Waist Shaper, Bust Enhancer and C-Cup & Up, when it comes to helping women feel their best." To illustrate the power of these solutions, Swimco staff recently underwent their own personal swimsuit interventions. Details of each "before" and "after" intervention are below.

Hip Help - Plenty of women want to draw attention away from their bottom half. This skirted bottom swimsuit gives extra coverage in a sporty, feminine way. The bright patterned tankini top combined with the black bottom, brings the eye upward.

Tummy Toner - This solid metallic 1-piece swimsuit is unflattering to her mid-section. It is also too short for her torso, dragging the bustline down. The animal-print 1-piece is much better, with a built-in tummy control panel, plunge neckline and wrapped, gathered fabric to define the waist.

Waist Shaper - This high-waisted skirted bottom is cuts off her mid-section and shortens her waist. A hipster bikini bottom lengthens the torso by showing off her waist. Also the hot pink colour gives a healthy summer glow, much better than the neutral colors of brown, black and cream.

Bust Booster - This 1-piece is too overpowering for her petite frame and flattens her figure. By choosing an "up-a-cup" 2-piece with horizontal stripes, wider straps, metallic embellishments and a supportive underband, the striped swimsuit is a wonderful bust enhancer.

C-Cup & Up - Women with fuller busts should look for styles with enough support. The lack of support in this red swimsuit makes her look too heavy on top. The purple style has flexible underwires and built-in molded cups to create a gorgeous bustline! As well, the combination of vertical and horizontal fabric ruching creates figure definition designed to slim the torso and enhance the bust.

Follow this weblink for video tutorials and images for each swimwear solution:

Swimco is proud to be Western Canada's leading swimwear retailer and recipient of the Calgary Award-Commerce 2008. Swimco operates 13 stores with nearly 150 employees. Lori Bacon, her husband Dave Bacon, and her brother Steve Forseth are at the helm, steering the company with the same family values that started it all in 1975.

The Swimco Swimsuit Survey was conducted online during June, 2009, and included over 2,500 females ranging in age from 15 to 70.

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