May 14, 2008 17:30 ET

Swimco's Successful Splash: 20 Years in Vancouver Area

VANCOUVER, BRITISH COLUMBIA--(Marketwire - May 14, 2008) - May 15, 2008 is the 20th anniversary of Swimco for Swimwear in Vancouver, marking 20 successful years of offering people in the Vancouver area a complete selection of superior swimwear. The continued growth and success of this swimwear specialty store proves that with a well-designed business structure, local family-owned businesses are still winning the race, even when faced with big-box competitors.

Women who subscribe to the "work less, travel more" philosophy that Swimco is passionate about, continue to value the well-designed swimsuits that Swimco offers all year long. Employees at Swimco undergo complete training about swimsuit styles so they are able to offer honest advice about which styles flatter each customer's unique figure.

Upcoming business opportunities look good as Lori Bacon, Owner and President of Swimco, explains, "Our family is so proud to be part of our customers' vacations by way of helping them find swimwear that is flattering and enhances personal confidence at the pool and on the beach." When her Mom started Swimco in their Calgary family home in 1975, Lori hadn't imagined the company would grow to include 13 swimwear stores across British Columbia and Alberta. In 1988, the company stretched westward to open the first Swimco store in Vancouver, in the heart of Kitsilano.

Celebration of the 20th anniversary milestone will be marked in several ways. Anyone who is celebrating their 20th birthday on May 15, 2008 (born May 15, 1988) is invited to visit any Swimco store in the Vancouver area, to receive a free swimsuit of their choice!(1) Happy Birthday to everyone who shares their 20th birthday with Swimco stores in Vancouver!

As well, all customers and store visitors are being offered a free Swimco reusable bag as a celebratory gift from Swimco! The reusable bags are part of a charitable donation to BC Special Olympics and feature artwork from a local BC artist, Angela Morgan. For full details, visit: http://www.swimco.com/pdf/PR_Bag_BC_DEC_2007.pdf

About the company: Swimco for Swimwear is proud to be Western Canada's leading swimwear retailer specializing in helping women achieve personal confidence through well-fitting swimwear, with 13 stores and nearly 150 employees. Lori Bacon, her husband Dave Bacon, and her brother Steve Forseth are at the helm, steering the company with the same positive family values that started it all 34 years ago.

(1)Valid on May 15, 2008 only. Photo ID must be valid and show proof of birth date as May 15, 1988. Winner must be present and may only choose a swimsuit during regular business hours, at any Vancouver Swimco location. Swimsuit may be a pair of boardshorts, a one-piece swimsuit, or a two-piece swimsuit (1 top and 1 bottom). Offer does not include Vix and Juicy Couture brands. Items must be processed by Swimco staff by presenting photo ID and receiving a receipt before leaving the store with the item. Limit one swimsuit per person. Swimsuit is non-returnable and non-exchangeable.

Contact Information