February 29, 2012 12:59 ET

Swimwear365 Launches, Offering Largest UK Range of Online Swimwear

LONDON, UNITED KINGDOM--(Marketwire - Feb. 29, 2012) - This spring sees the launch of Swimwear365 from Freemans Grattan Holdings, part of the Otto Group, based in Germany.

Launching on February 14th at www.swimwear365.co.uk, Swimwear365 will cater for all sizes and shapes, with availability all year round. It will offer the UK's largest online swimwear range, with a vast range of pieces that are designed to be high quality, flattering and fashionable.

Stocking major brands such as Lascana, S.Oliver and Buffalo which are UK exclusives to the site as well as French Connection, Adidas, HIS, Marie Claire and many more, Swimwear365 aims to be the online market leader in swimwear.

Swimwear365 will offer practical style advice to encourage correct fit for individual shape through the use of a unique Shape Calculator where customers are able to input their specific measurements to discover their body shape. With sizes ranging from 8 to 28 and Cup sizes from A to E, Swimwear365 will target ages 25-50, with prices starting at £14: creating a site that will become a one-stop-shop for all their customer's holiday needs. Along with swimwear for women, Swimwear365.com will also have a great range of men's and children's styles available.

Diane Fowler, Business Unit Director has said of the launch; "It's particularly hard to find flattering swimwear out of season; the right size and fit is crucial while paying attention to style. That's why it's so exciting to be launching Swimwear365 as it will make finding the right pieces a breeze - one-stop holiday shopping from a range of swimwear, beachwear and footwear, all year round."

Leading fashion presenter, producer and stylist, Helen Boyle, from ITV's This Morning will be styling a glamorous photo shoot for Swimwear365 and will be providing style content for the online swimwear offer. Helen will be creating looks and trends for the summer season from the wide range of styles and she will also be assisting in introducing Swimwear365 to the UK media.


For further information, images and press samples or for interviews with Diane Fowler from Swimwear365:
please contact Suzanne Haysler at Bright Light PR on 0207 384 6111 or suzanne@brightlightpr.co.uk.

For additional information please visit www.swimwear365.co.uk and follow them on twitter @swimwear365 and Facebook/Swimwear365

Freeman's Grattan Holdings is part of Otto, the world's largest home shopping group based in Hamburg who own major sites as, Freemans.com, and bonprix.co.uk, Grattan, lookagain.co.uk, Witt, and Kaleidoscope.

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