SOURCE: Swinerton

Swinerton

May 20, 2010 18:34 ET

Swinerton Launches Social Media Campaign

SAN FRANCISCO, CA--(Marketwire - May 20, 2010) - One of the Premier Builders in the West is using social media to create a foundation of enhanced awareness in the digital world, capitalizing on their dedication to innovation and 122 years of experience to show whom they are culturally, technically and competitively as an organization.

Swinerton Incorporated is using its blog SwinertonBuildsTomorrow, Facebook, Twitter and LinkedIn to share their expertise and community involvement, showcase major projects, connect with others in the industry and grow their online presence.

SwinertonBuildsTomorrow is a platform for Swinerton bloggers, with in-house experts ranging from President Jeff Hoopes to Corporate Virtual Design & Construction Manager Dan Gonzales, all sharing their knowledge and passion for building. With a pulse on the construction industry, the insight they share is current yet full of the wisdom that comes with a company that has spanned three decades. Blog topics include BIM, Sustainable Construction, Renewable Energy, Federal Projects, Lean Construction and Integrated Project Delivery.

Through Facebook and Twitter, Swinerton shares their company culture and the dedication and enthusiasm of their people both on the job and in their communities through photos, videos and press stories. Followers are rewarded through quick and easy access to current and relevant updates. Interactions increase pride within the company and externally establish connections in the communities in which Swinerton employees live and work.

Swinerton's Social Media Campaign is already reaping results including a stronger online presence, increased media opportunities, enhanced search engine optimization and a boost in employee morale. With most of their competitors are continuing to use traditional media for marketing instead of engaging in digital media, Swinerton is poised on the cutting edge of the industry once again, this time in marketing and public relations.

About Swinerton: The Swinerton Family of Companies provides commercial construction and construction management services throughout the Western United States and is consistently ranked among the Top 25 General Contractors in the U.S. (by Engineering News-Record Magazine). Established in 1888, Swinerton formally incorporated in the State of California in 1908 and holds California Contractor License No. 92. Swinerton is a 100% employee-owned company and is one of America's most financially stable general contractors.

Contact Information

  • Contact Information:

    Meggie Doscher
    Email Contact
    Swinerton Incorporated
    260 Townsend Street
    San Francisco, CA 94107
    415.984.1202