March 28, 2010 19:00 ET

Swinton Bikes Launches New Promotion With Hein Gericke

MANCHESTER, UNITED KINGDOM--(Marketwire - March 29, 2010) - Swinton Bikes, the specialist motorbike insurance division of the UK's leading high street insurance retailer, has announced a promotion with Hein Gericke, the national motorbike clothing retailer.

Hein Gericke has just launched its 40th anniversary catalogue to drive bikers to its 44 shops situated around the country.

Swinton Bikes will be offering exclusive half price helmet and leather insurance to Hein Gericke customers when they take out a motorbike insurance policy over the phone.

To launch the promotion and to mark its 10 year anniversary, the Preston branch of Hein Gericke held an open day on 20th March. Swinton Bikes was at the branch with one of the Swinton Sirens handing out giveaways to bikers and they also held a competition for bikers to win helmet and leathers insurance on the day.

Anthony Aronin, Head of Swinton Bikes, said: "We're really excited about this new promotion which ties in with Hein Gericke's 40th anniversary year. Our joint passion and commitment will ensure that our promotion is successful and also allow Hein Gericke's customers to get a great deal on their motorbike insurance."

Alan Cundy, Sales Manager at Hein Gericke, added: "We're delighted that Swinton have come on board with this promotion. The launch event at our Preston branch was a great way to mark its 10th birthday. We hope that this promotion will be fruitful for all of our stores and most importantly, our customers."

Notes to editors:

About Swinton:

  • With over 600 shops nationwide Swinton is the UK's largest high street insurance retailer
  • Unlike many other companies in the financial services industry, Swinton is committed to keeping its shops open for business, and being part of the community
  • Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, travel, motorbike and even classic car insurance
  • Swinton has a dedicated team on hand at every shop to search a panel of insurers to offer quality cover at competitive rates

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