April 26, 2011 09:51 ET

Swinton Bikes Offers All Motorists Safety Advice for the Popular Biking Season

MANCHESTER, UNITED KINGDOM--(Marketwire - April 26, 2011) - With more and more motorcyclists hitting the roads as the weather improves, Swinton Bikes is issuing a safety warning to all motorists to be extra aware of bikers.

There is generally a surge in the number of motorcyclists on the road in warmer months, and as a result there tends to be a rise in motorbike accidents in the summer. Swinton Bikes, one of the UK's leading high street retailers of motorbike insurance, is reminding all motorists to be extra alert to keep motorcyclists safe and reminding motorcyclists to make themselves visible to other motorists.

Anthony Aronin, Head of Swinton Bikes said, "A motorcycle is one of the smallest vehicles on our roads, often hidden in a vehicle's blind spot. Everyone needs to aggressively look for them, especially with a rise of bikers on the roads in the summer. If people are more aware of the safety measures that can be taken, it could mean less accidents involving motorcyclists and as result less bike insurance claims.

More importantly, however, it could reduce the number of fatal accidents involving motorcyclists that usually rise in the up and coming season."

Swinton motorcycle insurance is offering road users and motorcyclists the following safety advice

Motorcyclists can increase their safety by
  • Wearing brightly colored protective gear and a compliant helmet

  • Using turn signals for every turn or lane change, even if the rider thinks no one will see it

  • Combining hand signals and turn signals to draw more attention to themselves

  • Using reflective tape and stickers to increase conspicuity

  • Positioning themselves in the lane where they will be most visible to other drivers.

Road users can increase safety by
  • Always making a visual check for motorcycles by checking mirrors and blind spots before entering or leaving a lane of traffic and at intersections

  • Always allow a motorcyclist the full lane width and never try to share a lane

  • Always signal your intentions before changing lanes or merging with traffic

  • Don't be fooled by a flashing turn signal on a mo­torcycle – motorcycle signals are often not self-cancelling and riders sometimes forget to turn them off. Wait to be sure the motorcycle is going to turn before you proceed

  • Allow more following distance when behind a motorcycle so the motorcyclist has enough time to maneuver or stop in an emer­gency.

  • Don't tailgate. In dry conditions, motorcycles can stop more quickly than cars.

For more information please contact Mairead Rodden at Manchester PR Agency SKV Communications on 0161 838 7770 or email firstname.surname@skvcommunications.co.uk

About Swinton
  • With 603 branches nationwide Swinton is the UK's largest high street insurance retailer

  • Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community

  • Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance

  • With a dedicated team on hand at every branch to search a panel of insurers to offer quality cover at competitive rates

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