July 13, 2010 19:00 ET

Swinton Bikes Warns Riders Not to 'Dress Down' in Hot Weather

MANCHESTER, UNITED KINGDOM--(Marketwire - July 13, 2010) - Following the recent spell of warm weather and a prediction for a hotter than average summer, Swinton Bikes has urged riders not to forgo protective clothing in a bid to stay cool on the roads.

The motorbike insurance broker has issued the warning after results from an online poll of 1,200 customers revealed that 21% claimed that they had seen fellow riders wearing inappropriate clothing.

Anthony Aronin, Head of Swinton Bikes, said: "Many bikers choose not to wear suitable protective clothing in the hot weather, claiming that the heat distracts them yet they are putting themselves at risk trying to stay cool by wearing inappropriate clothing and footwear."

"Some of the people we surveyed admitted to seeing people wearing sandals while riding and even saw a few pillion passengers wearing bikinis! This is very worrying as even a low speed accident can result in serious injury."

The bike insurance broker has also warned riders of the unpredictable nature of the British weather, cautioning them to prepare for sudden rainstorms and drops in temperature.

Anthony Aronin added: "On a warm day, a motorcyclist riding at speeds of 50mph in temperatures of 18 degrees Celsius will experience a cooling effect equivalent to temperatures just above freezing."

"For this reason, and also for safety reasons, we urge all bikers to wear abrasion resistant clothes to protect against sudden weather changes and potentially serious accidents."

Notes to editors

About Swinton

  • With 580 branches nationwide Swinton is the UK's largest high street insurance retailer
  • Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community
  • Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance
  • With a dedicated team of advisors on hand at every branch to search a panel of insurers to offer quality cover at competitive rates

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