April 18, 2011 19:00 ET

Swinton Bikes Welcomes Free High Visibility Rucksacks and Extra Training for Bikers

MANCHESTER, UNITED KINGDOM--(Marketwire - April 18, 2011) - Swinton Bikes is in full support of Leicestershire County Council giving away high-visibility rucksacks and information on one-to-one training sessions for motorcyclists, designed to cut accidents involving motorcyclists.

Statistics reveal that high visibility clothing and equipment can reduce road users' potential risk of injury by 71%, and advanced training can make drivers up to 50% less likely to crash, so Swinton Bikes warmly welcomes the road safety incentives being offered to riders.

Swinton Bikes, one of the UK's leading high street retailers of motorbike insurance, surveyed 1,200 online customers and found that 68% of riders do wear high visibility clothing when they are out on their motorcycle. The survey also found that 45% of riders would be interested in further training; however, 55% of motorcyclist questioned felt they didn't need any further training due to their level of experience already.

Anthony Aronin, Head of Swinton Bikes said, "The high visibility rucksacks are a novel and practical way of making bikers more visible on the roads and the one-to-one tuition can make more competent riders and would benefit all motorcyclists, regardless of experience. Motorcyclists are more vulnerable to accidents as they can be unseen to other road users and unfortunately bikers represent a high proportion of road deaths or injuries. Having the most up to date training and being visible to other road users could mean less accidents involving motorcyclist and as result less bike insurance claims. More importantly, however, it could reduce the number of fatal accidents involving motorcyclists. I hope that other councils will follow Leicestershire's lead."

About Swinton
  • With 603 branches nationwide Swinton is the UK's largest high street insurance retailer

  • Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community

  • Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance

  • With a dedicated team on hand at every branch to search a panel of insurers to offer quality cover at competitive rates

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