March 27, 2011 19:01 ET

Swinton Bikes Welcomes Technology Used to Improve Rider Safety and Cut Accidents

MANCHESTER, UNITED KINGDOM--(Marketwire - March 27, 2011) - Swinton Bikes is in full support of industry experts developing technology that could reduce motorbike crashes. Statistics reveal that despite bikers only making up 1% of road traffic, they account for 19% of all road user deaths, so Swinton Bikes warmly welcome any improvement to the safety of riders.

Swinton Bikes, one of the UK's leading high street retailers of motorcycle insurance, surveyed 1,200 online customers and found that 66% of riders would be interested in having more safety technology on their bikes, whereas 34% felt that new technology wouldn't have any effect on the number of motorbike related accidents.

While some very advanced technologies are in development Swinton is urging manufactures to also consider incorporating existing technologies into more of their bikes. Swinton Bikes believes that technologies such as traction control, launch control, anti wheelie control and automatic tyre pressure detectors should be more readily fitted to bikes to reduce the number of fatal motorbike accidents.

Anthony Aronin, Head of Swinton bikes said, "I know there will be bikers who believe most accidents are due to other road users, but when there are so many killed each year, we must look for any improvements to bikes themselves which could help. With the technological advances in the market now, we will hopefully see a parallel reduction in the number of motorbike accidents and a reduction in motorbike insurance claims."

Some of the more technological developments include:

  • A Saferider system which will include frontal collision warning, speed limit warning, curve warning, intersection support and lane change support.
  • Saferider will also include navigation and route guidance, weather information, traffic information and a black spot warning system which are all deployed through various channels including a display, a vibrating seat, a haptic (touch sensitive) handle, feedback throttle and a smart helmet
  • A smart helmet system which monitors the blind spots around the rider – a motor is put in the cheek pad of the rider's helmet which vibrates if they fail to notice an object.
  • The EU is also trying to make advanced braking systems mandatory on all powered two wheelers.

For more information please contact Mairead Rodden or Jonathan Brook at Manchester PR Agency SKV Communications on 0161 838 7770 or email firstname.surname@skvcommunications.co.uk

About Swinton

  • With 580 branches nationwide Swinton is the UK's largest high street insurance retailer
  • Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community
  • Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance
  • With a dedicated team on hand at every branch to search a panel of insurers to offer quality cover at competitive rates

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