March 07, 2011 19:00 ET

Swinton Urges Homeowners to Not Underestimate Value of Home Improvements

MANCHESTER, UNITED KINGDOM--(Marketwire - March 7, 2011) - British home owners are under-estimating the value that structural alterations can add to a home, according to Swinton, the UK's leading high street retailer of contents insurance.

The poll of 1,200 Swinton home insurance customers found that 61% of those surveyed would not think to advise their insurer that they had made an improvement to their home, and a surprising 23% didn't realise that an addition of a conservatory or extension would need to be added to their existing home insurance policy.

The research also revealed that more people are considering carrying out home improvements to add value to their house. 51% said that they are planning to add structural elements to their homes over the next year, with a conservatory being the top choice for any extension work.

Many homeowners are investing more money in making home improvements, instead of moving, as the housing market remains unstable.

The top five most popular home improvements are:

  • Adding a conservatory
  • Building a garage extension
  • Making the loft space into another room
  • Making a spare bedroom into another bathroom
  • Creating a roof terrace

Steve Chelton, Insurance development manager at Swinton said: "It's great that lots of homeowners are getting savvy to the value that home improvements or additions can bring to a property. However, it's crucial that when any alterations are made to a home, the policy provider is notified. Failure to do this could result in the property not being covered for any damage to the additions, and a policy becoming invalid."

About Swinton

  • With 603 branches nationwide Swinton is the UK's largest high street insurance retailer
  • Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community
  • Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance
  • With a dedicated team of advisors on hand at every branch to search a panel of insurers to offer quality cover at competitive rates.

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