September 19, 2010 19:00 ET

Swinton Warns of September Baby Boom Impact on Home Insurance

MANCHESTER, UNITED KINGDOM--(Marketwire - Sept. 19, 2010) - Swinton Insurance is warning new parents to make sure they have adequate contents insurance for expensive new baby equipment after the January cold snap has triggered a September baby boom.

Midwives from a Portsmouth hospital are expecting births in September to be 20%(1) up on average compared with September 2009. Coincidentally Portsmouth was one of the worse hit areas in the big freeze last winter.

The average cost of a baby in the first year is about £3,500(2), which includes maternity wear, cot, pram, car seat, nappies, clothing, formula milk, and food.

However, bulky items like prams and cots can be very expensive. Some modern buggies can cost about £300 while prams and cots can be in excess of £700. With this in mind, it is essential that new parents have adequate contents insurance.

Swinton is suggesting that new parents who are spending money on expensive baby items check that their home insurance policies adequately covers these items, but more importantly that some items will also need accidental damage cover too.

Steve Chelton, Insurance Development Manager at Swinton said, "As with any new expensive purchase it is always wise to double check your home insurance policy to make sure it is covered. However, with a new baby in the house budgets are tighter than usual so adequate insurance is necessary to avoid a costly claim."

Notes to Editors:

About Swinton

  • With 580 branches nationwide Swinton is the UK's largest high street insurance retailer
  • Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community
  • Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance
  • With a dedicated team of advisors on hand at every branch to search a panel of insurers to offer quality cover at competitive rates

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