SOURCE: Swipp Inc.

Swipp Inc.

June 05, 2013 11:00 ET

Swipp Launches Into Publishing to Build On-Site Communities Around Content and News

Announces Partnership With Media Network BlogHer

MOUNTAIN VIEW, CA--(Marketwired - Jun 5, 2013) - Swipp today announced its Swipp for Publishing initiative that promises to bring traditional publishing into the social age by letting website owners create impromptu topic based communities around any content on their site while also gaining unique data driven insights from their readers.

The Swipp solution lets you create a living "social" conversation around the article, topic or news in minutes, while also creating a unique real time, sharable infographic based on the communities engagement and comments. "We are bringing rich social features to existing media, news and publishing sites, bringing new levels of engagement, interaction and insight to the content owners," said Don Thorson, Swipp CEO. "Publishers are telling us they want to have a richer 'social' dialogue with their readers, on their own properties, and Swipp is designed to accommodate that need."

In concert with today's news, Swipp also announced a partnership with media network BlogHer. With an audience of 92 million across blogs and social platforms, BlogHer has built a loyal following of people who return frequently for everything from parenting tips to business advice. So, what is the key to BlogHer's success? Putting the community first.

"We have always tried to lead by listening, and that means we like to ask before we tell," says Stacy Morrison, BlogHer Editor-in-Chief. "We want to make it easy for our readers to talk to us, and provide them as many paths to provide feedback as possible."

In addition to the natural exchange of feedback that occurs via blog comments and social conversations, BlogHer has been conducting proprietary research since 2008 and has found their audience eager to share advice, opinion and recommendation. Recently, BlogHer augmented their weekly quick polls on BlogHer.com with the inclusion of Swipp Plus, asking their readers for input on hot topics. The poll allows BlogHer to keep in touch with community sentiment on each week's hot topic in an exciting new way that enriches each poll's results, and helps BlogHer evolve its research calendar in real time.

The publishing industry is currently feeling the pressure to keep audiences interested and engaged. Now that readers have more choices than ever before, high quality stories simply aren't enough. Media companies and publishers must also provide a social component that today's audiences have come to expect, giving them the ability to add their own thoughts and share content with others.

Swipp Plus provides that social component, with a friendly interface that invites active participation. The technology is easy to implement and use, allowing brands and publishers of any size to create embeddable widgets that gather sentiment about anything, including authors, hot topics, or events.

Says Morrison: "We were impressed by how easy it was to add Swipp Plus to our site and how enjoyable the experience has been for our readers. We're looking at using the Swipp platform in bigger ways in the near future."

For more information, please visit swipp.com/solutions/publishing

About Swipp

Swipp (www.swipp.com) is a social intelligence platform designed to unlock what the world thinks. Swipp captures, aggregates, and reports real time data via consumer and commercial applications and dashboards built on the Swipp platform. The company was founded in 2011 by Don Thorson, Charlie Costantini, and Ramani Narayan, and is funded by Old Willow Partners.

About BlogHer

BlogHer (www.blogher.com) is the leading cross-platform media network created by, for and with women in social media. BlogHer delivers quality advocacy at scale for brands seeking to engage in authentic and persuasive dialogue with moderated communities led by more than 7,000 leading influencers who reach an audience of 92 million across premium blogs, Pinterest™, Facebook®, Twitter™ and social media, including 55 million blog readers alone (Source: Nielsen Site Census, March, 2013). Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer publishes and syndicates news, information, advice, recommendations and research on women in social media across interest areas as well as on BlogHer.com. The Company also hosts the world's largest conferences for women in social media.

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