SOURCE: Swipp Inc.

Swipp Inc.

July 10, 2013 11:00 ET

Swipp Puts a New Face on Email

Swipp Email Insights Radically Improves Customer Interaction and Engagement

MOUNTAIN VIEW, CA--(Marketwired - Jul 10, 2013) - Swipp today announced Swipp Email Insights, a smart, simple solution that makes email interactive, delivering valuable insights to both the sender and the reading community.

"Think of email as a rich source of individual and crowdsourced data and you'll start to see what we are up to," says Swipp CEO Don Thorson. "Email is still the most prevalent form of marketing communication in the world, but it needs to be brought into this decade."

Swipp Email Insights does just that, allowing marketers to pose a question about any topic inside email. Readers can respond directly within the email itself with a single click. Results are instantly returned in a real-time dashboard that displays audience sentiment in an easy-to-read graphic format. The results can be private, or shared with the community.

Email has always been one of the most valuable ways to connect with audiences - and Swipp Email Insights makes it even better. In a matter of minutes, you can start a conversation with customers and prospects and get valuable feedback you can use immediately. 

With Swipp Email Insights, you can:

  • Increase engagement. Asking a question inside email invites readers to interact with you. All they have to do is click.
  • Learn what your audience wants. Get feedback about customer service, or test ideas about a new product or service.
  • Use results to delight customers. Take the data infographic and embed it in a blog post or website to let your audience know you value their input.

Setup is fast and easy. Swipp Email Insights can be used with any email client, and doesn't require any special programming knowledge.

"Email has been a one-way street so far, but it's time for that to change," says Swipp co-founder and CSO Charlie Costantini. "It needs to act more like social media, allowing audiences to talk back. That was our goal with Email Insights, and we're excited to see all the ways people will use it to start conversations and make customers happier."

Built On The Swipp Platform

Swipp Email Insights is built on the Swipp Social Intelligence Platform, which automatically links common terms and topics from around the world, providing both a local and a global view of what the world thinks about anything. The platform unlocks a myriad of opportunities for learning and insight to the savvy marketer or researcher.

To get started, please visit plus.swipp.com

About Swipp

Swipp is a social intelligence platform that allows customers to add smart social marketing solutions to their core business activities. Swipp's products and solutions integrate quickly into every customer touch point, providing real-time social insight that drives better decision-making. Swipp brings you closer to your community, helping you build more loyal, active, and engaged customers.

For more information, please visit www.swipp.com

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